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Accor hotel group continues to expand its Vietnam portfolio

Accor Hotel Group has unveiled its latest Vietnam hotel- the Hotel Royal Hoi An, located along the Thu Bon River. The luxury hotel falls under the umbrella of Accor's MGallery Collection Hotels and has been inspired by a local 16th century love story.

Accor hotel group continues to expand its Vietnam portfolio

Accor Hotel Group has recently opened the latest of its MGallery Collection hotels in Vietnam. Hotel Royal Hoi An, located along the Thu Bon River offers spectacular views of the city and is a convenient 25 minute drive from the Danang International Airport.

The hotel is said to be inspired by the 16th century love story of Japanese merchant Sotaro Araki and Vietnamese princess Ngoc Hoa who married and relocated to Nagasaki Japan where the princess was well loved and came to be known affectionately as Anio-san.

Hotel Royal Hoi An's General Manager Tangi Le Grand explained that:

"To celebrate this 'romantic journey at the crossroads of cultures', the hotel's theme, names of room types and FandB outlets are based on this timeless story of true love".

Accor is already one of the top hotel group's in Vietnam, boasting the largest presence of any global chain in top Vietnam holiday destinations including the capital city, Hanoi. The group's confidence in Vietnam as a holiday destination comes at a time where the south east Asian destination faces some serious challenges.

Recent figures indicate that the number of holidaymakers booking Vietnam holidays has plummeted; in March officials reported a decline in arrivals for the 10th consecutive month.

Vietnam's woes began with a conflict with a territorial dispute with China last year which triggered anti-China riots in Vietnam resulting in a sharp decline in the number of Chinese visitors to Vietnam. There has also been a reported decline in arrivals from Russia- another key source market for Vietnam. The falling ruble and an economic crisis, sparked by international sanctions against Russia, have meant that fewer Russians are taking luxury holidays Vietnam.

The current climate has however, spurred on the local tourism industry to be more introspective about the adjustments needed to lure holidaymakers from alternative source markets like India with many advocating measures like more simplified and affordable visa application processes as well as improvements to the quality of service and prices.

While Vietnam grapples with its current realities, news of investments from international firms like Accor Group go a long way in reminding the local industry and holidaymakers alike of the value of Vietnam as a destination thanks in large part to its rich culture and history.

"This hotel combines the excellence of its services and individual attention with its historical roots, making every stay a memorable experience.

"This is an ideal accommodation for upscale travellers who enjoy staying in a hotel with a unique story and a distinguished concept."

Stated Patrick Basset, Accor CEO for Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and the Philippines.

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