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Demi Lovato to treat fans to a free concert in Phnom Penh, Cambodia

U.S. pop star Demi Lovato is scheduled to give a free concert in Cambodia's capital Phnom Penh on the 5th May 2015. The event, organised by Telecom company Smart Axiata in partnership with Universal Music, gives Lovato's fans the unique opportunity to see her perform hit songs like "Let It Go" for free in Cambodia- one of south east Asia's most popular holiday destinations.

Demi Lovato to treat fans to a free concert in Phnom Penh, Cambodia

Demi Lovato will be treating her fans to a free concert in Cambodia’s Phnom Penh on the 5th May 2015. The event has been organised by telecom company, Smart Axiata in partnership with Universal Music and gives travellers on their holidays in Cambodia the unique opportunity to see the pop star perform her best loved hits including “Let It Go” and “Really Don’t Care” for free. The event is currently expected attract as many as 35 000 Lovato fans.

CEO of Smart Axiata, Thomas Hundt stated the following of the free concert,

"Today’s announcement marks a milestone for Cambodia and Smart. We are totally excited being able to bring such a world class artist like Demi to Cambodia. When having announced the partnership with Universal Music last year, we had promised to make such events to happen in Cambodia, with this concert we deliver on our promise."

Lovato who is set to embark on her world tour from the 17th April, will also be performing at paid concerts in Singapore on the 28th April, Manila on the 30th April Kuala Lumpur on 4th May and Ho Chi Minh City on the 9th May.

Cambodia is one of the top holiday destinations in south east Asia thanks to its rich cultural heritage, vibrant cities like Phnom Penh and UNESCO World Heritage sites like Angkor and the Temple of Preah Vihear. Like much of its regional peers, Cambodia has recently been hit by decline in holidaymakers from Russia -its second largest source market after China. The fall of the Russia rouble owed to economic sanctions and weaker oil prices means that fewer Russians are booking holidays in south east Asian destinations like Cambodia, Thailand and Vietnam.

Recent figures reported by Cambodia’s Tourism Ministry indicate that 18,300 Russia travellers took holidays in Cambodia during the first two months of 2015, this figure represents a 51 per cent decline when compared to the same period last year. Events like Smart Axiata’s free Demi Lovato concert can potentially help to breath new life into Cambodia’s tourism industry and attract attention from markets outside of Russia.

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