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Hard Rock turns up the volume with fifth hotel in Mexico

Hard Rock International has announced plans for a fifth all-inclusive resort in Mexico. Scheduled to open in 2017, the new Hard Rock Hotel Riviera Cancun will have a staggering 1,800 guestrooms overlooking the Caribbean Sea and a multi-acre lagoon pool backing onto the beach.

Hard Rock turns up the volume with fifth hotel in Mexico

International hospitality and entertainment brand Hard Rock plans to open its third all-inclusive hotel on Mexico's Riviera Maya. Set to open in late 2017, the Hard Rock Hotel Riviera Cancun will be the fifth Mexico resort in Hard Rock International's portfolio.

The new resort, in the popular holiday spot of Cancun, will have 1,800 oceanfront guestrooms facing the golden shores of the Caribbean Sea. Plans for the upcoming hotel include six restaurants ranging from French-inspired cuisine to authentic Mexican, five bars and lounges, and multiple entertainment venues featuring Hard Rock's trademark rock music memorabilia.

According to Hard Rock Hotels, there will be an 8-million gallon, multi-acre, lagoon-style swimming pool backing onto the white sand beach. For adventure seekers, the property will offer a variety of excursions, such as snorkelling and kayaking. Extensive event space will allow the resort to host concerts and events, including weddings.

The resort will be marketed as part as the All-inclusive Collection, which includes Hard Rock's four other Mexico properties: Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya and Hard Rock Hotel Los Cabos, which is set to open in 2016.

Marco Roca, Hotels at Hard Rock International's chief development officer, explained:

"We are excited to welcome our fifth property in Mexico and build upon our collaboration with All Inclusive Collection."

"Boasting an exotic backdrop, superb climate and unrivalled amenities, including a beach-front lagoon pool, Hard Rock Hotel Riviera Cancun will offer the ultimate resort experience."

As multigenerational travel continues to thrive, Hard Rock Hotel Riviera Cancun will cater for families with curated amenities and activities, including a dedicated kids club, a private teen zone and designated family pool areas. Adults can enjoy exclusive gathering spaces such as a nightclub, private pools with outdoor terraces, and numerous entertainment offerings.

Guests have access to Hard Rock's signature amenities, such as a Rock Spa®, and a Rock Shop featuring the brand's iconic merchandise. The resort includes an array of all-inclusive amenities, including a Hard Rock golf course, a fully equipped Body Rock fitness centre, sporting games and nightly entertainment at the multiple indoor and outdoor venues.

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