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Dubai launches $20 Million "See you in Dubai" tourism campaign

Dubai has launched a $20 million tourism campaign in a bid to attract more international visitors to the United Arab Emirate. The money for the "See you in Dubai" campaign will be spent on airport expansions, new hotel rooms, and new theme parks to lure travellers from Europe, Latin America, Asia, Africa, and the Middle East.

Dubai launches $20 Million "See you in Dubai" tourism campaign

One of the biggest ever tourism campaigns has been launched in Dubai in a bid to attract more international travellers to the emirate.

The “See you in Dubai” will cost an estimated US$20 million and the money will be spent on expanding the airports in Dubai, creating new hotels rooms, and the launch of new theme parks.

The United Arab Emirates has become one of the fastest-growing tourism destinations in the world and Dubai is a popular place for high end travellers and business visitors.

The campaign is a joint initiative between Emirates Airlines and Dubai’s Department of Tourism and Commerce Marketing with the intention to attract more tourists from Europe, Asia, Africa, Latin America and the Middle East. Sheikh Ahmed bin Saeed Al Maktoum, the Chairman and Chief Executive of Emirates Airline and Group, commented:

“Dubai is a global hub and a global destination in itself. From Emirates’ perspective, it is our unique differentiator.”

Dubai is one of seven United Arab Emirates and it is a hub for both leisure and business travellers. The city boasts unique architecture such as the Burj al Arab and the soaring Burj Khalifa, as well as vast upscale shopping malls, verdant parks, luxury hotels, huge theme parks, and pristine sandy beaches. Holidaymakers can visit popular tourist attractions such as the Dubai Marina, Dubai Mall, Jumeirah Mosque, Dubai Creek, the Wild Wadi Park, and the three artificial Palm Islands in Dubai that stretch into the Persian Gulf off the sandy shoreline.

The emirate hosts a series of diverse annual events including, the Dubai World Cup, Dubai International Jazz Festival, the UAE Desert Challenge, and Dubai Summer Surprises.

Dubai’s unique landscape is set to change once again with the development of The World Islands which is currently underway. The project features a collection of 300 artificial islands in Dubai shaped in the form of a world map, spanning approximately nine kilometres in width and seven kilometres in length. The islands will be home to luxury hotels, restaurants, residential buildings and much more.

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