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CamFood/CamHotel trade show reflects Cambodia's booming tourism

Cambodia recently hosted its third biennial CamFood/CamHotel exhibition. The event was heralded as a success attracting even more exhibitors than in previous years with a heavy focus on "bringing quality to Cambodia". The increased interest can be attributed to the growing demand for luxury holidays in Cambodia.

CamFood/CamHotel trade show reflects Cambodia's booming tourism

From 8th to 10th October, Cambodia’s biennial CamFood/CamHotel exhibition took place in Phnom Penh. Reports following the exhibition indicate that the event was a success with a high number of exhibitors attending, including meat suppliers, coffee roasters, wine makers and oven manufacturers, all of whom aim to take advantage of Cambodia’s tourism boom and the growing interest in the luxury travel experience.

Speaking about the event, Luu Meng, head of the Cambodia Tourism Federation said,

"Today is about bringing to Cambodia quality first. Quality first means everything and everyone moving towards the one goal of improving standards across Cambodia’s hospitality and food and beverage industry together."

In the first eight months of 2014, as many as 2.9 million travellers went on holiday to Cambodia, a figure that represents a 4.2 per cent increase when compared to the same period last year. But some are suggesting that there has not only been an increase in the number of arrivals but also amongst those looking to explore Cambodia in style.

Though Cambodia has long been synonymous with budget backpacker holidays, many agree that the South East Asian country has transformed itself in recent years thanks in large part to improved infrastructure and growing foreign investment.

There has been a dramatic increase in the number of global franchises in Cambodia, up from just four to 40 in the space of four years; similarly the number of hotel rooms has trended upwards with a eight per cent growth each year. A recent study from US luxury travel agency, Virtuoso, confirms Cambodia’s position as a luxury destination with the firm’s customers listing Cambodia as one of the top 10 emerging luxury travel destinations along with countries like Cuba, Myanmar, Vietnam and Galapagos.

With this shift towards an interest in luxury holidays to Cambodia, the recent CamFood/CamHotel event was able to attract exhibitors who are eager to become part of Cambodia’s growth story and meet the demand for higher quality products,

What’s happening here represents the trend in the market. The food and beverage industry is opening and there is demand for more high-end products” declared Miguel Gil Diaz, food director at AusKhmer Import Export Co. Ltd - supplier to the Sofitel Hotel and Topaz restaurant in Phnom Penh.

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