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Dead Sea Spa Hotel in Jordan to host first ever Dead Sea Mud Festival

The first ever Dead Sea Mud Festival will be taking place at the Dead Sea Spa Hotel Beach in Jordan this week. The sustainable event will promote tourism and raise awareness for the Dead Sea's natural products and resources and will include entertainment from dancers, artists, musicians, sports figures, and fitness enthusiasts.

Dead Sea Spa Hotel in Jordan to host first ever Dead Sea Mud Festival

A unique mud festival will be taking place this week at a hotel in Jordan to promote the Dead Sea.

The Dead Sea Spa Hotel Beach in Jordan will host the first ever Dead Sea Mud Festival to raise awareness of the ocean's natural resources and products whilst promoting tourism in the region.

The family-friendly festival will take place on Friday 2nd May, 2014 and will feature entertainment from dancers, musicians, artists, fitness enthusiasts, and sports figures.

The sustainable event is being sponsored by Kia Jordan and organised by Jordan Pacific Business Development. Mohammad Omar, the Communications Manager for Kia Jordan, commented:

"As a company committed to supporting sustainable growth in the Kingdom, we are pleased to serve as the diamond sponsor of the first-ever Dead Sea Mud Festival. We hope that this event will serve to promote the magnificence of the Dead Sea as a tourist destination, as well as the burgeoning industry of local Dead Sea products created and marketed by local entrepreneurs."

Tourists staying at the hotel will have access to outdoor swimming pools, a fun aquatic centre, gourmet restaurants, and a tranquil spa that offers treatments inspired by the mineral-rich Dead Sea. The resort is located 420m below sea level, the lowest point on earth.

The Dead Sea area in Jordan offers many tourism attractions, such as the Baptism Site, Madaba, Maen hot springs, the Dead Sea Museum, and the Mujib Reserve of Wadi Mujib - the lowest nature reserve in the world.

Mona Naffa, one of the organisers of the Dead Sea Mud Festival, explained:

"It is an honour to collaborate with Kia Jordan on this landmark event. The Dead Sea Mud Festival will serve to bring together tourists and Jordanian citizens as they ignite their passion for this incredible natural destination. Ultimately, we hope that this event will elevate Jordan's touristic appeal on a global scale, while providing local entrepreneurs with an opportunity to promote their products."

Jordan is a country rich in history, natural beauty, and ancient sites such as the ancient city of Petra which was inhabited by the Nabataeans over 2,000 years ago, and the Roman ruins of the Temple of Herakles. Tourists can enjoy scuba diving along the natural reefs in the Gulf of Aqaba's, or explore the canyons, caves and water holes of the magnificent Wadi Rum.

During a dip in the Dead Sea, holidaymakers can absorb the rich minerals while floating effortlessly under the glowing sun in waters that have attracted the likes of King Herod the Great and the Cleopatra, the Egyptian Queen over the centuries.

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