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Brand USA launches new tourism campaign to encourage UK travellers to book USA holidays

A new advertising campaign has been launched by Brand USA to encourage more UK travellers to book USA holidays. The campaign "Land of Dreams" is in partnership with British Airways and will include 30 and 60-second TV adverts as well as print elements that showcase the country's diverse offerings and unique experiences.

Brand USA launches new tourism campaign to encourage UK travellers to book USA holidays

The new tourism market company for the United States of America, Brand USA, has launched a brand new advertising campaign in the United Kingdom.

The "Land of Dreams" campaign has been launched to encourage UK travellers to book USA holidays and showcase the country's diverse offerings.

British Airways has partnered up with the campaign which invites holidaymakers to "Discover this land, like never before". The campaign includes 30 and 60-second TV adverts and printed elements.

"Our goal is nothing short of rekindling the world's love affair with the USA," explained Chris Thompson, the CEO of Brand USA. "We want to spread America's message of welcome around the world and invite travellers to experience the limitless possibilities the United States has to offer."

The video features Rosanne Cash, the daughter of American music legend Johnny Cash, playing the original song she composed, "Land of Dreams", under New York's Brooklyn Bridge.

The TV campaign will run until 4th March, 2013 and Brand USA will continue promoting travel to USA in the United Kingdom through partnerships with airlines and tour operators.

Holidays in America are popular for travellers from all over the globe and the 50 states each provide unique offerings and diverse experiences for tourists of all ages. Home to Disneyland, Universal Studios, Niagara Falls, the Grand Canyon, Yellowstone National Park and the Rocky Mountains, the United States of America is full to the brim with exciting attractions and activities.

With numerous mountain ranges across the nation, the USA is a favourite for skiers, snowboarders, hikers and mountain bikers, while vast lakes and sparkling oceans provide great conditions for fun water sports such as kayaking, windsurfing, sailing, surfing and deep sea fishing.

The Florida Keys National Marine Sanctuary is a Mecca for scuba diving enthusiasts and covers an area of 2,900 square nautical miles. Divers can discover colourful coral reefs, sea grass, dense mangrove forests, and thousands of spectacular marine species and historic shipwrecks.

The White House, the Statue of Liberty, Kennedy Space Centre, Hollywood Walk of Fame, and the Empire State Building are just a few of the historical attractions that encourage tourists to book holidays to the USA every year.

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