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Caribbean Travel to re-launch in February to promote the Caribbean

The Caribbean Tourism Development Company has announced that the re-launch of will be taking place on 28th February, 2013. The site will feature enhanced design and improved search facility that will make it easier for tourists to book Caribbean holidays.

Caribbean Travel to re-launch in February to promote the Caribbean

The Caribbean Tourism Development Company has revealed that the anticipated re-launch of will take place on 28th February. The new website will feature enhanced design and search capability to make it easier for tourists to book Caribbean holidays.

"The Caribbean will now be represented by one voice, by one logo and will let the world know the Caribbean is here to stay," explained Vincent Vanderpool-Wallace, the former minister of tourism for the Bahamas and current consultant for the Caribbean Tourism Development Company (CTDC).

The CTDC was created in 2007 and is jointly owned by the Caribbean Tourism Organization (CTO) and Caribbean Hotel and Tourism Association (CHTA). The purpose of the company is provide a social, commercial and marketing hub to help promote the entire Caribbean region and compete with other long-haul markets rather than directly competing with each other.

The president of the Caribbean Hotel and Tourism Association, Richard Doumeng, recently spoke about the importance of the role the CTDC has in helping the region's nations working together to promote tourism and encourage foreign travellers to book holidays to the Caribbean.

"It is the largest un-owned brand name in the world. We are not fighting with each other anymore. Every warm weather destination on the planet is our competition and we need to bring people back here. That is worth a few percentage points of a tourism authority's budget to allocate toward a regional marketing campaign," he added.

The website is being re-launched to create an online portal where travellers can access information on all of the countries in the Caribbean, 24/7.

Every year, millions of tourists from all over the world take holidays in the Caribbean and the region is also a popular destination for weddings. Made up of an array of island nations, the Caribbean boasts tropical landscapes comprising white and pink sand beaches, turquoise ocean waters, lush forests, soaring mountains and rolling emerald hills.

Holidaymakers can choose from luxury beachfront Caribbean hotels and resorts in Barbados or St Kitts and Nevis; family-friendly resorts in Jamaica and the Bahamas; romantic BandBs in Antigua and Barbuda; and scuba diving resorts in the Cayman Islands or Bonaire.

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