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Bermuda embraces technology trends as part of new tourism strategy to add value to Bermuda holidays

  • 10-Jul-12 16:53
  • Bermuda
  • Royal Gazette

The Bermudan Tourism Minister insisted on embracing the newest technologies at the recently-celebrated Caribbean Hotel and Tourism Association's summit. This will be part of his new plan to attract more visitors and make Bermuda holidays more pleasurable.

Bermuda embraces technology trends as part of new tourism strategy to add value to Bermuda holidays

Wayne Furbert, Bermuda's Minister of Tourism, participated last week in the Caribbean Hotel and Tourism Association's summit in Montego Bay, Jamaica. During the event, Furbert pointed out the necessity of embracing the latest technology trends in order to create Bermuda holidays with added value for visitors.

His ambition, which he made clear in a statement to the House of Assembly, is not only to ensure that travellers are able to use technology on their visit, but to go beyond the overdone ‘sun-and-sand’ angle and try to enhance guests’ experiences by appealing to all sorts of different interests, from cultural and culinary tourism, to adventure and eco-tourism.

“Today’s discerning travellers expect the same level of technology that they have home.” Mr. Furbert stated “It was very clear that destinations that do not embrace the latest trends in technology, which are here to stay, will get left behind.” In order to improve these conditions on the island, he remarked that it was essential to guarantee amenities like Wi-Fi and equip Bermuda hotels' guest rooms with docking stations to accommodate iPods, iPads and other similar devices.

 Bermuda Holidays
Image by: IDEE_PER_VIAGGIARE, on Flickr

Shawn Crockwell, Shadow Tourism Minister, which also assisted the summit, asked Mr. Furbert, during the parliamentary question period, about the amount of large to medium-sized guest venues that provided Wi-Fi and enquired whether this amenity was offered for free or not to visitors. The Bermudan Minister replied that the number of hotels which provided Wi-Fi in Bermuda was still very low, and that most hotels charged guests for this facility, given that it was an additional source of revenue for the venues.

Another one of the topics that were discussed during the summit was the necessity to lessen restrictions on the country´s travel policies, to make it easier for tourists who wish to take holidays to Bermuda to enter the country. The Minister indicated how government visa policies have held back a great deal of potential visitors from travelling not only Bermuda, but to various Caribbean islands.

One of the aims of the summit,” he said “was to examine initiatives from other parts of the world that have implemented new travel policies which have resulted in greater arrivals. One of those key initiatives was open to BRIC (Brazil, Russia, India and China) countries.” Mr. Furbert was pleased to acknowledge that Bermuda had already executed this smart move this year in the month of April.

 Bermuda ,Caraibi Beach
Image by: IDEE_PER_VIAGGIARE, on Flickr

The Minister of Tourism returned from the summit completely decided to implement the new strategies to make Bermuda holidays more popular. He stated his conviction that Bermuda's National Tourism Plan addresses all of the topics which were highlighted and his confidence that Bermuda will continue to rise as a tourism venue: “Bermuda is in a prime position to leap ahead of our competitors,” he concluded.

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