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Jamaica Records 9% Increase in Winter Tourism

  • 18-Feb-11 17:05
  • Jamaica
  • Caribbean News Now

The number of travellers taking Jamaica holidays since the start of the winter season has risen by 9.2 per cent compared to the same period in 2009/2010 with 311,210 visitors stopping off at the Caribbean island.

Jamaica Records 9% Increase in Winter Tourism

The tourism industry has seen a 9.2% increase in the number of tourists booking Jamaica holidays since the beginning of the winter season.

The figures show the rise in comparison to the same period in 2009/2010, with this winter seeing 311,210 travellers taking holidays in Jamaica, up from last year’s 285,005 visitor arrivals.

The Tourism Minister, Edmund Bartlett, spoke at a conference last week highlighting the recent rise in tourists booking holidays to Jamaica and the 7.5 per cent increase in earnings between December and February 2009/2010 of from US$194.6 million, to US$209 million during the same period this year.

Bartlett commented: “In terms of the out-turn for the month of January, for both cruise and stop-over arrivals, the total arrival for all visitors was 269,660, as against 248,230 last year, an 8.6 per cent increase.

“These performance figures are indicative of what the winter season is going to be-very strong - providing significant growth, as well as maintaining growth in employment in the sector.”

The figures showed that 173,337 arrivals stayed in Jamaica hotels and resorts (up by 7.6 per cent) and 96,323 cruise passengers (10.5 per cent) visited the Caribbean island during January 2011.

Bartlett added that in order to sustain the high numbers of tourist booking Jamaica holidays, the sector must strengthen its marketing, advertising and airlift strategies.

“We are finding that the airlines, especially out of North America, are beginning to look at pulling down their flights to the Caribbean, in favour of domestic routes,” he explained

He added that if the Jamaica tourism sector increased their advertising and promotional campaigns and developed partnerships with international airlines, the existing routes might remain in place.

Home to the Blue Mountains, white sand palm-fringed beaches, and one of the world’s largest natural harbours, Jamaica holidays is one of the most popular choices for travellers heading to the Caribbean.

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