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Accor commited to open 18 luxury hotels in the Middle East by 2014

Accor Hotels Middle East has announced that it will be opening 18 new luxury hotels with 4,850 rooms over the next three years in destinations including the United Arab Emirates, Syria, Bahrain and Saudi Arabia.

Accor commited to open 18 luxury hotels in the Middle East by 2014

Accor Middle East will be opening 18 new luxury hotels within the next three years as it announces its key hotel accommodation markets in the United Arab Emirates and Saudi Arabia, stating: "A strong focus will be on two key markets, UAE and KSA, which are seen to drive positive growth for the group's development plans. Eleven of the 18 new hotels will be located in the UAE, two in Bahrain, two in KSA and three in Syria."

Managing Director of Accor Middle East, Christophe Landais, said: "We have experienced sustainable progress in the region's tourism and hospitality industry in 2010. With 2011 upon us, we plan to build a new image of the UAE as an affordable destination. We believe that to attract a more diverse tourist base, we have to offer tourists and business travellers alike a wider choice of hotels to stay in.

"Focusing on our core strength, we plan to expand our internationally branded economy hotel ibis and mid-market hotel brand Novotel in the UAE which will drive tourism flows and redefine the Middle East hospitality industry in the long-term," he added.

Eleven of the eighteen luxury hotels will be situated in the United Arab Emirates, two properties will be in Saudi Arabia, two in Bahrain, and three hotels in Syria.

Adagio, a new hotel brand will be joining the collection of Accor hotels as it launches its debut appearance into the Abu Dhabi hotels market with the Adagio City Aparthotel which is scheduled to open later this year or early 2012.

The Adiago brand will offer urban residences comprising midscale apartments with a la carte services across many major global destinations.

Accor said: "The Adagio concept meets the very real consumer need for city stays: an easily accessible ‘pied à terre', offering home comfort and the chance for guests to enjoy their stay with total freedom and independence."

As tourism in Saudi Arabia booms and tourist arrivals predicted for 2014 are expected to reach 22.7 million, Accor announced that it is planning to open more Middle East hotels in the region.

"With this scenario, Accor Hotels is right on track in expanding its ibis network with the recent signing of a new agreement to operate the first ibis hotel in Riyadh. Currently Accor is managing 10 hotels in the Kingdom," the company explained.

"With the successful launch of Accor's first upscale hotel in the region, Pullman Dubai Mall of the Emirates in September 2010, Accor will sustain the brand's positioning with a second hotel with the 354-room Pullman Dubai Jumeirah Lake set to open this year."

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