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Jamaica welcomes boost in tourist arrivals and new Treasure Beach Aerodrome

  • 05-Jan-11 12:23
  • Jamaica
  • Jamaica Observer

Travellers from the UK are fleeing from the icy and snowy conditions to head off on their Jamaica holidays bringing a welcomed boost in tourism to the Caribbean island as it kicks off its winter holiday season.

Jamaica welcomes boost in tourist arrivals and new Treasure Beach Aerodrome

Jamaica is seeing an increase in the number of tourists enjoying their Jamaica holidays at the beginning of the Winter holiday season as many travellers from the UK are fleeing from the snow and plummeting temperatures.

During the first week of the season (16th December) the Caribbean island saw a record 9.6 per cent increase on tourists stopping over. The visitors, mostly from the Europe and North America were filling up Jamaica hotels as they search for sun, sea and sand during the one of the coldest winters on record.

The increase in tourist arrivals is a welcome boost to the economy of the island as Jamaica heavily relies on tourism as a major income and Jamaica hotels are major employers for local labour force. Last year, the global recession had a significant impact on travel but the number of travellers who booked Jamaica holidays was recorded at 1.83 million.

Tourism officials are aware that Jamaica cannot just rely on cold weather to entice travellers to the region and plans are underway to integrate long-term measures including services and products that will encourage more visitors and benefit the country and its residents.

The development of new hotels and resorts in Jamaica is just one way of attracting more visitors to the region and a new aerodrome situated close to Treasure Beach is expected to help bring these visitors to the island.

Unlike the more luxury all inclusive resorts in Jamaica, Treasure Beach is a resort recognized for its tranquil and peaceful surroundings off the beaten track. The resort is appealing to travellers who are seeking quiet holidays in Jamaica where they can relax and enjoy nature’s finest whilst mingling with the friendly local community.

Visitors are encouraged to eat in local restaurants and drink in local bars where they can experience the authentic Jamaica. Activities include fishing, swimming, hiking, bird watching, visiting the area’s unspoiled beautiful beaches, and playing sports with the locals.

The new airstrip is likely to put Treasure Beach on the map as "a premier destination in the Caribbean", according to the Conceptualiser, hotelier Jason Henzell.

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