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Abu Dhabi Fairmont targets 65% occupancy levels for 2011

The hotel group, Fairmont Hotels and Resorts, is hoping to increase the number of travellers choosing the Fairmont Bab Al Bahr for their Abu Dhabi holidays next year, as it reveals that 2010 saw average occupancy rates at 55 percent.

Abu Dhabi Fairmont targets 65% occupancy levels for 2011

After the launch of its first Abu Dhabi hotels, Fairmont Hotels and Resorts are hoping to target occupancy levels of 65 percent in 2011, after revealing that the Fairmont Bab Al Bahr saw an average of 55 percent occupancy during 2010.

General Manager of the Fairmont Bab Al Bahr, which provides luxury Abu Dhabi holidays for travellers, Henning Fries, said:

"For this year - our start-up year - we'll be looking at about mid-50 percent occupancies, and we'll probably be able to grow that to mid-60s next year. We're not a small hotel – quite a large number of rooms on the market, and that seems like a reasonable number to us."

Despite the opening of additional Abu Dhabi hotels and an estimated extra 1,200 guest rooms available to travellers booking Abu Dhabi holidays, Fries added that the Fairmont Bab Al Bahr will be turning a profit in its debut year of operations.

"Now, could it have been even more profitable two years earlier and under completely different market conditions. But running the occupancies that we do and given that the food and beverage [FandB] and conference side have done so well, it's allowed us to be in positive territory in our first year of operations."

The FandB and conferencing facilities at the Fairmont Bab Al Bahr contributed towards the revenue for 2010 and Fries said that the company will be expanding its conferencing facilities in 2011 and offering further FandB facilities for visitors including the new Willow Stream Spa which is scheduled to open in the first quarter of 2011.

He added: "There will be something more in terms of an entertainment venue as well as a few more culinary venues."

The luxury Abu Dhabi resort offers 369 elegant guest rooms and suites, private sandy beaches, a sheltered children's pool, a lap swimming pool, gourmet cuisine across numerous restaurants, and state-of-the-art conference facilities and meeting rooms, all close to Abu Dhabi's city centre and airport.

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