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Antigua holidays showcasing small hotels on new TV series

  • 29-Sep-10 15:07
  • Antigua
  • Holiday Industry

During a new series developed and produced by the island's Ministry of Tourism in collaboration with Belmont Studios and ABS Television, the best of Antigua's small boutique hotels and resorts will be showcased and promoted to potential guests.

Antigua holidays showcasing small hotels on new TV series

Some of Antigua's newest and most unique small hotels will be featured in part one of a 4-episode enlightening series entitled "Know your Product, Antigua's Unique Properties". Besides helping promote Antigua holidays in general, twenty deluxe hotel properties will be featured in the 4 episodes of the series, with each episode highlighting five exclusive Antigua hotels.

The programme, created and produced by the Ministry of Tourism in collaboration with Belmont Studios and ABS Television was designed to give locals and visitors more insight into the numerous options for luxury holidays in Antigua and Barbuda. Production of the second episode is scheduled to commence in November 2010.

Most of the Antigua hotels featured were built under the Cricket World Cup Project Incentives Act of 2005, which was enacted to provide incentives to encourage the development of hotel accommodation and other tourism related products to meet the demands of the Cricket World Cup 2007.

This initiative has been deemed successful with the construction of some 42 new properties. An additional 9 properties were upgraded and refurbished under the aforementioned incentives scheme. "We are indeed pleased that many locals took advantage of the opportunity to invest in the national economy and as such the Ministry of Tourism is committed to ensuring their viability", stated Mrs. Dulcie Looby Greene, Unique Properties Coordinator.

"The task now at hand is to empower these new property owners with the skills necessary to maintain a thriving business, specifically in the areas of business management, human resource development, and most importantly marketing; thus the reason why we saw it fit to produce this promotional video program". - she added.

The programme will be aired on Cable Television (CTV) with Episode #1 of "Know your Product, Antigua's Unique Properties" scheduled for Tuesday 28th September at 9:00 PM. A replay of the same episode is set to air again on Saturday 2nd October at 2 PM. They will then continue with Episode #2 the following week using the same days and times until all four episodes showcasing Antigua holidays at the country's small and beautiful resorts have been aired.

The Antigua Broadcasting Service Television (ABS TV) will broadcast Episode 1 on Sunday 3rd October 2010, at 8:30 PM, with a new episode airing each Sunday consecutively thereafter until all four episodes have been aired. Airings will also be done via Karib Cable's Tourism Channel at a date and time to be announced.

So far, for Episode 1, entitled "Know your Product, Antigua's Unique Properties" the Antigua hotels to be featured include the Blue Heaven Villas, The Valley Creek Hotel, Sunrise View Antigua, Four Pillars Villas, and the Island Fantasy Apartments.

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