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Campaign promoting Cuba holidays exhibited in France

  • 27-Sep-10 17:23
  • Cuba
  • Holiday Industry

France has been the latest scenario upon which the Autentica-Cuba campaign has established itself with the aim of promoting all that Cuba holidays have to offer the French market of holidaymakers.

Campaign promoting Cuba holidays exhibited in France

The promotional advertising campaign Autentica-Cuba (Authentic-Cuba), destined to show the world what Cuba holidays are all about, was recently presented in France, where people talked about the qualities of Cuba's products and attributes in the tourism sector.

Elements such as music, draws and a renewed message of the amazing things to be enjoyed during holidays in Cuba, were some of the highlights of an evening in Le Petit Journal from Montparnasse, in Paris, which marked the starting point towards the new proposition.

Aleida Castellanos, director of Communication and Promotion of the Cuban Tourism Ministry (MINTUR), declared that the idea is "to promote other possibilities from our country, beyond the sun and the beach."

"It is an important moment because the campaign marks a before and after, with a varied quality of offers, based precisely in the authenticity of our country," she further explained.

"The moment pointed out for the promotion is not a coincidence –Gilberto Lopez, director of the MINTUR Office in France assured- the occasion coincides with the well known festivals of tourist workers, Top Resa, in the monumental building of París Expo Porte from Versalles."

He also commented that in the Top Resa festival there will be representatives from the Cubanacán Group, Gran Caribe, Cubatur, Sol Meliá, Iberostar, AAVV Cubanacán, Occidental Hoteles, among others.

Autentica-Cuba first presented its promotion of Cuba holidays in Europe last June with the campaign also being previously presented in Latin America, making very special stops in the main markets that send travellers to holidays in Cuba and in those ones that are still virgin and need more work to develop the Cuba product there and entice the holiday market to look at Cuba as an appealing holiday destination.

Over the last 20 years, Cuban tourist development hasbeen one of the most dynamic in America and the Caribbean, going from the 23rd place during the 1990´s to the ninth place currently, according to the number of international visitors received.

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