CHTA calls for regional fund for Caribbean holidays
The newly elected President of CHTA has called for more unity among countries in the Caribbean region so that they can create a cooperative marketing fund to help promote Caribbean holidays and remove barriers to intra-Caribbean travel.
The Caribbean holiday industry needs a common fund-raiser between regional countries. Or so says the newly-elected President of the Caribbean Hotel and Tourism Association (CHTA), Josef Forstmayr, who has called for urgent action by all governments in the region for a cooperative marketing fund and regional integration to remove barriers to intra-Caribbean holidays and travel within the Caribbean region.
Forstmayr also urged the citizens and governments of all Caribbean nations to recognise tourism as the No. 1 industry for job creation in the region. He highlighted the words of British Prime Minister David Cameron when he spoke about tourism during a recent speech, depicting it as one of the best and fastest ways of generating jobs, and that it was fundamental to the rebuilding and re-balancing of the economy.
“It is therefore crucial that our governments embrace the economic importance of the tourism industry as a major generator of jobs throughout the region,” the online industry newsletter, Breaking Travel News (BTN) reported earlier this week.
Travel and tourism directly and indirectly employs more than 1.9 million people who in the Caribbean holidays market (one in every nine jobs), and accounts for 12.8 per cent of the Caribbean’s GDP – a higher percentage than any other region in the world.
“We need to continue to remind our people that “tourism business means jobs” not only in the hotels, but for the taxis, the restaurants, the farmers and fishermen that fill the restaurants with food,” Forstmayr added.
“It also means work for the seamstress, crafts people, shopkeepers and manufacturers, including all their workers plus the deliverymen as well as the trash collectors. In line with this, we need to improve regional linkages between our local agriculture industries and the hotel sector.
“Here in the Caribbean, it is even more important. On a number of islands, travel and tourism accounts for more than 50 per cent of all employment, and on some islands for more than 75 per cent.
“Overall, about 20 per cent of all Caribbean employment is travel and tourism dependent – something in the order of 2.5 million jobs.”
Forstmayr also targeted the youth of the Caribbean, wanting to engage them in the future of Caribbean holidays: “We must ensure that they can participate in the ownership and economic benefits of the industry. Having good talent and highly motivated staff working with our guests is very important.”
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 09:00 - 21:00 GMT
Popular Holidays In Caribbean and Costa Rica Browse all
Lifelong memories await for you in the pristine beaches of Varadero and one of Havana's most iconic hotels
- Indulge in a number of all-inclusive restaurants at Iberostar Tainos, from delicious Japanese cuisine to international fine-dining experiences
- Capture the 1950's swing vibe when staying at Habana Riviera Hotel steeped in history with the lobby bar in particular having a genuine 50's atmosphere
- Why not to upgrade your arrival transfer to an american vintage car for an extra £19 per person
Stay in the perfect base for a wonderful holiday, while being on the beach and close to the nightlife and golf courses
- Room upgrade from Junior to Master Suite
- Exclusive access to the VIP Lounge
- 24-hour room service included
Ideal for trendy couples - stay at a chic and sleek hotel in the heart of vibrant Havana and then move on the shores of Cuba's most famous beach
- Get the honeymoon package with late check out, turn down service, special room upgrade and other services
- Full range of spa treatments for a more relaxing break at Blau Varadero, or a selection of water and land sports to choose from for the more active traveller
- Be swept away by the amazing panoramic views of Havana from the NH Capri's rooftop swimming pool
Relax on one of the best beaches in the world and enjoy the endless fun this the All Inclusive iberostar tainos
- Relax and unwind at the onsite spa with a variety of treatments and massages on offer
- Enjoy non-motorised watersports including: windsurfing, sailing and snorkeling
- Experience the all-inclusive delights with a choice of four restaurants and five bars
Enjoy a holiday filled with sun and sand at Be Live Collection Punta Cana. To give you a teaser, expect plenty of...
Start your Cuban experience at the NH Capri Hotel, one of Havana’s most historically popular mafia-run hotels of the...
The Iberostar Parque Central Hotel is the perfect place to feel Cuba's beating heart and pulsating rhythms, and will...
Create unforgettable memories at the heart of Barbados' western coast at a collection of one bedroom apartments. Halcyon...
Beautifully perched on the panoramic Mensura Hill, surrounded by striking greenery, this blessed and secluded natural...
You can enjoy all the aspects of this charming island at Worthing Court Apartment Hotel, as the elegant eco-friendly...