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Etihad connects to India holidays with Katrina Kaif

  • 04-Sep-10 14:23
  • India
  • Holiday Industry

A new programme under the name of IndiaConnect has been launched by Etihad Airways as part of their award-winning loyalty programme Etihad Guest. This exclusive new club will offer an extensive array of benefits to members travelling to and from India.

Etihad connects to India holidays with Katrina Kaif

Rewarding its ever-growing Indian customer base, Etihad Guest, the award-winning loyalty program of Etihad Airways, has launched a new program called IndiaConnect, an exclusive club designed to offer a wide range of benefits to Etihad Guest members travelling to and from India holidays, or more likely the other way around, flying from India to enjoy Abu Dhabi and Dubai holidays.

Once registered at, Etihad Guest members will be able to access a number of exclusive benefits, including:

  • travel offers on Etihad Airways Indian routes; and
  • discounts and special deals with a variety of partners in India and relevant partners abroad, including hotels, restaurants, retail outlets, entertainment outlets, and community associations, with more options soon to be added.

The programme was launched by Abu Dhabi-based Etihad Airways’ new brand ambassador, Katrina Kaif, the multi-award winning actress from India who was also named as the founding member of India Connect.

As part of the deal, and also as part of the strategy to entice Indian travellers to go on holidays to Dubai and Abu Dhabi, Etihad also recently filmed an internet video with Katrina Kaif dancing around the airline’s First class lounge in Abu Dhabi, under the direction of Indian film director and choreographer, Farah Khan.

The video will be used to promote the partnership between Katrina and Etihad Airways throughout the campaign.

Miss Kaif said: “For people like me who are always travelling to and from India, IndiaConnect is a perfect travel solution, making it even easier to fly home.”

Katrina also featured in a stylish new advertising campaign launched Wednesday in major newspaper and magazines. In the video, Katrina is seen enjoying the comfort and world-class facilities of each cabin on an Etihad aircraft.

Neerja Bhatia, Etihad Airways’ Country Manager in India, said: “India is one of our most important markets, generating major traffic on Etihad destinations across the globe.

“We are always looking for ways to offer targeted, innovative and unique benefits to our Etihad Guest members. As India continues to grow in popularity as a business and leisure destination, we are pleased to support Etihad Guest members who want to experience the region, as well as helping connect Indian passengers from around the world.”

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