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Aloft hotels makes debut in the India holidays industry

  • 08-Aug-10 10:08
  • India
  • Holiday Industry

Extending their latest range of ultra-modern, futuristic hotels which have rocked the U.S. hotel sector, Starwood Hotels & Resorts have announced to open a second India hotel during the announcement of the opening of the first Aloft Chennai.

Aloft hotels makes debut in the India holidays industry

Expanding their presence in the India holidays market, Starwood Hotels & Resorts Worldwide, Inc. introduces style at a steal by announcing the opening of Aloft Chennai OMR-IT Expressway, the first Aloft hotel to open in India and the 42nd Aloft hotel globally. A second Aloft hotel is scheduled to open next month in Bangalore. Urbanedge Hotels, a special purpose vehicle (SPV) of Auromatrix Hotels Private Limited, plans to set up several properties of Aloft hotels in the country over the next few years.

Starwood has reinvented hotel design with the debut of its newest brand, Aloft Hotels. With more than 40 hotels open since its June 2008 debut, the Aloft brand became the talk of the hospitality industry by going global while in launch mode, opening China’s Aloft Beijing Haidian and Aloft Abu Dhabi in the United Arab Emirates in the brand’s first 15 months. Featuring large guest rooms, a buzzing bar scene, an urban-inspired grab-and go caf? and industrial design elements throughout, Aloft delivers urban-influenced, modern and vibrant design and an energetic guest experience at an affordable price point.

Aloft, the sizzling tech-savvy brand that has rocked the U.S. hospitality industry, is Starwood’s design-led, social-experience brand that has enjoyed the fastest ramp-up of any brand in hotel history. As a young, tech-driven society, India will become a key market for the Aloft brand’s development outside of the United States.

“India is a key focus of Starwood’s expansion efforts in large part because it is a market that today is relatively under-hoteled. India is one of the most promising markets within Asia Pacific, with GDP estimates topping seven percent for the next two years and a consumer market expected to rank as the world’s fifth biggest by 2025,” said Vasant Prabhu, Vice Chairman and CFO for Starwood.

Miguel Ko, Chairman and President of Asia Pacific for Starwood added, “The market is especially ripe for mid-market products like Aloft and we look forward to opening many more Aloft hotels in India over the next few years.”

”The energy of Aloft properties in India will reflect the dynamism of the cities where we’re opening our doors
,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “And, we’re excited to connect with India’s tastemaking Gen Y travelers, who’ve been eager for a hotel experience that matches their very forward-thinking sensibilities.”

“We look forward to a long and fruitful partnership with Starwood. Aloft will raise the bar in the mid-market category, offering urban-inspired guest rooms, leading edge technology services, and an energetic lounge scene, inspiring and indulging its guests with thoughtful, refreshing and stylish experiences,” said Kumar Sitaraman, Chairman and CEO of Auromatrix Hotels.

Aloft Hotels offers a total sensory experience, with guest rooms featuring nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the Aloft room is the ultra-comfortable signature bed.

First time visitors to Aloft will immediately understand that Aloft is different from any other hotel experience. Guests are greeted by special features and visually distinctive iconic structures on the exterior, including a colorful, sloping signature carport cover and building roof-line, and colorful glowing linear light sources on the building facade inspired by the notion of travel and motion.

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