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Jamaica SuperClubs hotel to be re-launched under new SuperFun brand

A SuperClubs hotel in Jamaica which is famously known for its adult only holidays is being rebranded in an attempt to appeal to a wider market of travellers after listening to customer and industry feedback.

Jamaica SuperClubs hotel to be re-launched under new SuperFun brand

The SuperClubs hotel, Hedonism III, is undergoing transformation as it rebrands as SuperFun Beach Resort & Spa in time for the winter tourist season. The Jamaica hotel is part of the SuperClubs hotel chain and is famously known for its adult only holidays and adult entertainment, and has even been the venue for two controversial nude mass weddings.

The transformation of the SuperClubs hotel at Runaway Beach in St Ann will be taking place from 22nd August 2010 and the re-launch is scheduled for 14th October 2010. During the rebranding transformation, bookings will be honoured at Hedonism II in Negril.

After listening to customer feedback and industry advice, the hotel chain have decided to rebrand the SuperClubs hotel to reach a wider market of international travellers. The new SuperFun Beach Resort will be targeting couples and singles over the age of 18.
President of International Lifestyle, Inc., Paul Pennicook, said: "With the successful Breezes re-branding in 2009, we've listened to our guests and travel partners yet again, and to meet their needs and to further support Jamaica's growing tourism sector, we're welcoming SuperFun Beach Resort & Spa to the SuperClubs family."

The SuperClubs hotel is popular with travellers planning weddings abroad and adults looking for entertaining Jamaica holidays.
The Jamaica hotel has 225 rooms and 15 suites offering views of the Caribbean ocean and the swimming pool. Guests can enjoy a number of dining options with a range of international dishes including local islands delights and Italian and Japanese specialities.
Travellers will be able to enjoy a range of facilities including the world's only see-through-bottom Jacuzzi, a four-storey waterslide, the choice of three swimming pools and a luxury spa.

SuperClub operates ten all inclusive resorts across The Bahamas, Jamaica, Brazil, Panama, and Curacao under the Breezes and Hedonism brands and SuperFun is the hotel group's third brand. Plans to rebrand the remaining Hedonism property have not yet been decided by the SuperClubs chain.

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