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Cuba holidays promote their product at the World Tourism Show in Paris

  • 19-Mar-10 17:31
  • Cuba
  • Holiday Industry

Cuba is currently displaying and promoting its holiday product at France's biggest travel show of its kind, taking place from 17-21 March, 2010. During the 4-day event Le Monde a Paris (MAP) will be welcoming over 500 exhibitors from all over the world.

Cuba holidays promote their product at the World Tourism Show in Paris

The Cuba holiday product is currently being showcased and promoted during the Parisian world tourism fair that started yesterday and is to last until 21st March, 2010. Over the 4-day event the World Tourism Fair – or Le Monde à Paris (MAP), the World in Paris – will welcome over 500 exhibitors from France and abroad including tourist offices, airlines, tour operators, travel agencies, cruise operators, specialist travel planners, etc..) in what amounts to France’s biggest travel show of its kind.

Gathering all the key industry players in France and the world of international tourism, Cuba has great interest on displaying Cuba holidays to catch the eye of this attractive market and possibly make a few ties with the French holiday world. As France is currently the sixth visitor to Cuba in terms of volume, (lagging behind European countries like England, Spain, Italy and Germany) and having once been at the second and third position, Cuba wants to recapture the attention of the French holiday market and show them the full potential of Cuba holidays and its many attractions in order to push up the French number of visitors and increase the overall number of French travellers to the island.

This year world tourism fair ‘The World in Paris’ has a themed tribute to the renowned Polish pianist and composer Fryderyk Franciszek Chopin, and will be dedicated to Culture and Heritage (architechtural, artistic, natural, culinary and more) all aspects in which Cuba holidays hope to be identified as a strong contestant with rich cultural value. In addition the event will account with participation from several Latin American countries, including Mexico and the Dominican Republic, who is also there to promote Dominican Republic holidays.

Luckily for Cuba holidays, the tourism event on this occasion also aims at promoting holiday destinations in Latin America and Caribbean holidays as well as putting an emphasis on the French Riviera and, particularly, Russia who this year will be the guest of honour.

Gilberto Lopez, director of the Office of the Cuban Tourism Ministry in France, told the Cuban Prensa Latina news agency that the island’s stand has representatives from Cuba hotels, tour operators and country’s national Cubana de Aviación airline.

He added that for the event a range of famous Cuban cocktails would be prepared with the world renowned Havana Club rum and these will be offered freely at the stand, which will also include a group of traditional Cuban music and a salsa dancing couple who will animate the event and even offer to show a few dancing steps to observers.

To enhance the image of Cuba holidays and give attendees a better taste of the island and what it has to offer, after the fair, the traditional Viva Cuba Round will take place using a bus decorated with images of Cuban cities, beaches and landscapes. The bus will visit the French cities of Bordeaux, Toulouse, Marseilles, Nice and Lyon, and stopping at all of them to gather crows and show them what Cuba holidays are all about.

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