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Jamaica holidays predict solid growth in 2010

  • 20-Jan-10 17:26
  • Jamaica
  • Holiday Industry

At the latest Caribbean Hotel and Tourism Association's Caribbean Marketplace 2010 event, Jamaica's Minister of Tourism presented optimistic forecasts for 2010 expecting a 6% increase growth for Jamaica holidays

Jamaica holidays predict solid growth in 2010
It looks like 2010 will be a bright year for Jamaica holidays as the country predicts tourism growth as Jamaica emerges from the 2009 recession and blooms again for the new year.
Speaking at the Caribbean Hotel and Tourism Association’s Caribbean Marketplace 2010 travel trade event, which opened this week in Puerto Rico, Jamaica’s Minister of Tourism Edmund Bartlett showed how preliminary figures indicate that despite the recession the island’s number of arrivals in 2009 managed to increase by 4%. And according to new forecasts, arrivals are expected to reach a 6% increase in 2010, signalling Jamaica holidays are back at the top of Caribbean holidays as a strong holiday destination in the region. Minister Bartlett attributed this growth to the foundation the Jamaica Tourist Board and its tourism partners have built over the last few years.
“We have spent time and resources putting the infrastructure in place to grow tourism, including deliberate strategies to increase air capacity, which has been a tremendous tool to enable arrivals,” said Minister Bartlett as he mingled with delegates on the CHA Marketplace trade floor at the Sheraton Puerto Rico Convention Center Hotel & Casino.
“People come to Jamaica to pursue a wide variety of interests and to fulfill those needs that they have, including visiting attractions, shopping, health and wellness, and spiritual revitalization.” - he added.
On the other hand, cruise arrivals suffered a slump in 2009, but nevertheless with the redeployment of vessels from the Mediterranean to the Caribbean and the expansion of port capacity in Jamaica, numbers are expected to increase by 5% this year.
Minister Bartlett explained that his vision for 2010 is about projecting “newness” to the Jamaica holidays prouduct as a new travel industry emerges from the recession of 2009, calling for greater efficiencies based on the need for competitive pricing and high value added to Caribbean holidays. He noted that the creativity of Jamaica’s tourism industry must expand to find new ways, processes and systems. Jamaica holidyas will continue to explore new markets, new technologies to drive efficiency and seek new investments to increase and diversify the range of experiences the visitor seeks during holidays to Jamaica.
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