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Jamaica holidays celebrate with "Man of the Year"

  • 31-Dec-09 12:53
  • Jamaica
  • Holiday Industry

Jamaica holidays are giving much praise to its saviour, the country's Minister for Tourism, Edmund Barlett who won the award of "Man of the Year" after rescuing the tourism industry in the island during a troublesome and difficult 2009.

Jamaica holidays celebrate with "Man of the Year"

Jamaica’s Minister for Tourism, Edmund Barlett is now celebrating Jamaica holidays and the tourism value of its country after having been voted "Man of Year 2009" for his efforts durin a year that has seen Jamaica holidays and the tourism industry in the country go through a dramatic downturn due to the global economy crisis. Voted by the Jamaica Observer, this gentleman has rightfully earned this title for pushing up Jamaica holidays during a year that suffered the consequences of the economic downturn. Through savvy initiatives, Mr Barlett was able to save Jamaica holidays even when struggling against a hostile environment.

The travel and tourism sector is crucial to the island’s economy, contributing 5.6 percent to its GDP, and employing over 10 percent of the population, including 80,000 direct jobs and over 270,000 indirect jobs. So any decrease in travellers taking Jamaica holidays would have proved a bitter blow to Jamaica’s economy.

When faced with one of its toughest challenges in its tourism history, Barlet was there for the saving. The island was already starting to feel the pinch, as its key source market the United States, along with other primary markets such as the UK, were holding back on travel, especially long-haul travel for British holidaymakers who would otherwise be considering Jamaica holidays.

Bartlett confronted the challenge full-on, mobilising the tourism sector in an inspiring campaign to ensure that Jamaica would triumph in adversity, and build its position in the world tourism market. In a climate where virtually even nation worldwide experienced a slump in tourism revenue and numbers, the performance of Jamaica holidays was outstanding.

The island registered US$1.533 billion in tourism revenue for the period January to October this year compared to the US$1.539 billion earned for the whole of 2008. The figures are even more impressive given that hotels were forced to offer a 30 to 65 percent discounted rate.

Jamaica holidays welcomed 1.767 million visitors last year and there is great expectation that this number will be exceeded this year. Whilst early reports indicated the 2009/10 Winter Tourism Season, which started two weeks ago will prove particularly strong.

Jamaica has registered a 4 percent increase in visitor arrivals that was recorded up to early December 2009.

The International Monetary Fund confirmed Jamaica as the number one Caribbean tourism destination based on visitor arrival growth in 2009, up 3.4 percent, ahead of 3.l percent for Cuba.

Jamaica’s tourism supremacy was also rewarded at the 2009 World Travel Awards, the Oscar’s of the travel industry, where it emerged with no less than 16 awards, and the recognition of over 180,000 travel professionals that participated in the voting process.

Awards included the Caribbean’s leading destination, Caribbean’s leading tourist board (Jamaica Tourist Board), Caribbean’s leading marketing campaign, Caribbean’s leading airline (Air Jamaica), and Caribbean’s leading cruise destination.

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