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Aloft Debut in the Middle East with New Abu Dhabi hotel

Starwood's latest destination sensation brand of 'Aloft' hotels has just announced the opening debut of the Aloft Abu Dhabi hotel, the first Aloft to open in the Middle East and the second to open outside North America.

Aloft Debut in the Middle East with New Abu Dhabi hotel

The latest of Abu Dhabi hotels to open soon will belong to Starwood’s new ‘Aloft’ sensation sub-brand and will be the company’s first debut hotel of this kind in the Middle East and the second to be opening outside of North America.

“We are thrilled to introduce Aloft to Abu Dhabi, a fitting choice for the brand’s debut in the Middle East,” said Brian McGuinness, Starwood’s Senior Vice President and Global Brand Leader of Specialty Select Brands. “The hotel’s strategic location in the hub of the capital city makes a bold statement about how the brand is taking its innovative, fresh perspective on hotels to the most desirable locations around the world.”

10 years after Starwood Hotels & Resorts shook up the hotel industry with the launch of W Hotels, the innovative hotel giant has once again reinvented itself and the world of hotel design with the debut of its latest brand of Aloft Hotels. Delivering urban-influenced, modern and vibrant design and an energetic guest experience at an affordable price point, Aloft hotels offers the traveller with modernity and affordability in one great and stylish combination.

The debut of Aloft Abu Dhabi is yet another indicator of the brand’s international expansion plans. After opening its first hotel in Canada during June 2008, Aloft has since grown to nearly 40 hotels with a strong presence in three main countries – the United States, China and Canada – now with their recent addition to Abu Dhabi hotels marking its fourth. Looking ahead to 2010, Aloft will continue its global growth with debut openings catering to the Far East market with new India hotels and Thailand hotels. Aloft Abu Dhabi is also the first of two Aloft Middle East hotels to be opening in the next two years, with the new Aloft Riyadh scheduled for a 2011 opening.

“The meaningful growth of Aloft in key markets such as the Middle East underscores the strength of the Starwood network and the strength of Starwood's global relationships with experienced hotel developers,” added Simon Turner, President, Global Development for Starwood Hotels & Resorts. “The Aloft brand’s emphasis on high design and affordability translates globally and is attracting a growing group of developers and travelers who are very enthusiastic consumers of our global, high-caliber brands. In fact, Aloft represents one of the strongest brand launches in industry history, and its international expansion so early in the brand’s life cycle is unprecedented.”

Aloft Abu Dhabi introduces style at a fraction to price when compared against most other Abu Dhabi hotels. With 408 spacious, loft-like rooms featuring accessible technology and a vibrant, social atmosphere, Aloft’s loft-inspired design also offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mixSM communal lobby area and w xyzSM bar, making it a great retreat for young and hip Abu Dhabi holidays. And for relaxing Abu Dhabi holidays the hotel caters too with their very own signature re:chargeSM fitness centre and splash pool providing guests with varied options to de-stress and re-energize. or enjoy a meal at Dine, the hotel’s main restaurant with live-cooked international-style cuisine.

Different from any other experience guests could enjoy at most other Abu Dhabi hotels, first time visitors to Aloft will immediately understand just how unique this brand is at offering exceptional attention to detail. For Abu Dhabi holidays with an element of novelty and modernity, guests will be greeted by special features and visually distinctive iconic structures on the exterior of the building, including a colourful, sloping signature carport cover and building roof-line, and colorful glowing linear light sources on the building facade inspired by the notion of travel and motion.

Aloft guest rooms feature the brand’s signature ceilings of nearly 3-metres high, oversized windows and an ultra-comfortable bed, as well as spacious walk-in showers and bath amenities created by Bliss Spa. Each Aloft room is equipped with complimentary wireless Internet access and a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42” flat-panel, HDTV-ready television, making it a combination high-tech office and entertainment centre in one.

Furthermore, the new Aloft Abu Dhabi is linked directly to the Abu Dhabi National Exhibition, Centre (ADNEC), the Gulf’s largest exhibition centre which is at the heart of the Capital Centre district, a micro-city consisting of premium office towers, luxury hotels and residences, restaurants, shopping and a marina. For entertainment-filled Abu Dhabi holidays with varied options, the hotel even provides guests with direct access to the soon-to-open Re:lax@12 rooftop bar, Mai Restaurant & Bar and Dine Restaurant – all located on site. Ideally positioned right next to the Capital Centre district, Aloft Abu Dhabi is also in close proximity to numerous embassies and corporate offices, 20 minutes from downtown Abu Dhabi and 15 minutes from Abu Dhabi International Airport.

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