British Airways Offers New Executive Club Incentives
British Airways is offering an unprecedented new promotion to customers flying on discount economy giving them the opportunity to earn Executive tier points to help them climb up to the blue, silver and gold ranks of BA's loyalty scheme
Airline giant, British Airways is now launching an innovative and unprecedented promotion for its loyal customers flying on discount economy, by rewarding them with Executive Club tier points to help them ascend the blue, silver and gold ranks of the airline’s loyalty scheme.
The main carrier of Caribbean holidays from the UK (now having just added 4 new routes in the Caribbean starting from October) wants to permanently change the Executive Club following a successful trial after members themselves suggested such an improvement was top of their wish list.
"We've been listening to our members and rolling out a host of new benefits for the British Airways Executive Club. This is the latest initiative and our customers tell us they're delighted we've made this change. It brings real value to members, allowing them to either move more easily up the tiers, or simply maintain their status, regardless of the type of ticket they're on". – said British Airways’ head of loyalty, Ian Romanis.
The new changes will mean that Silver and Gold Executive Club members will now find it simpler to maintain their status and all the bonuses and benefits derived from them, including access to 150 lounges around the world and British Airways’ £60 million Galleries lounge complex at the new Terminal 5.
For short-haul or long-haul holidays, British Airways wants to give that special treatment to the traveller of every holiday destination that they serve. Customers in Euro Traveller (short-haul economy) will receive 5 tier points and those in World Traveller (long-haul economy) will get 15 tier points with every booking.
No points will be needed to become a blue member but 600 points or 50 flights with the airline are needed to become a silver member and then 1500 points are needed to move up to a gold member.
Other enhancements to BA’s Executive Club scheme include the new ability for Gold Card holders to book any cabin, date or route four double the cost of the standard redemption rate, given that they book 30 days or more in advance, and the capacity for blue members can make it to Silver, and Silvers can maintain their status by taking 50 flights.
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 09:00 - 20:00 GMT
Popular Holidays Browse all
Discover Be Live Collection Punta Cana's pristine white beaches, swaying palms and pulsating Latin vibe
Enjoy a fabulous holiday by the sparkling turquoise beaches of Punta Cana where you'll find endless fun as well as plenty of relaxing options
- Enjoy luxury with 24-hour all-inclusive service
- Children stay for half price
- Great selection of dining experiences
Treat your family to an unforgettable adventure at the world's most extravagant aquatic hotel
- Kids & Teens Stay and Eat Free
- Complimentary unlimited access to Aquaventure Waterpark & The Lost Chambers Aquarium
Spend wonderful days exploring India's landmarks with a wealth of spectacular sights to see
- Private escorted tour upgrade from £99pp
- Indulge in a Rajasthani Feast in Jaipur
- Explore the legendary Taj Mahal
Use up to $2500 resort credit to indulge in spa treatments, golf sessions or a selection of excursions that will make your Cancun holiday truly unforgettable
- Kids and Teens Stay Free
- Exclusive Room Upgrade
- Up to $2,500 Resort Credit
Enjoy a holiday filled with sun and sand at Be Live Collection Punta Cana. To give you a teaser, expect plenty of...
Start your Cuban experience at the NH Capri Hotel, one of Havana’s most historically popular mafia-run hotels of the...
The Iberostar Parque Central Hotel is the perfect place to feel Cuba's beating heart and pulsating rhythms, and will...
Experience the height of luxurious comfort at the modern deluxe Pearl Rotana, designed to suit the needs of business,...
Situated right at the heart of the Port Rashid district, the Hilton Garden Inn Dubai Al Mina sits ideally between the...
Located in the city centre business district, the DoubleTree by Hilton Ras Al Khaimah combines stylish accommodation and...