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Nicaragua looks to spruce up its tourism sector as it launches a new advertising campaign that encourages visitors to take part in authentic trips and tours. Titled "I like you just as you are", the campaign is designed to lure all kinds of travellers and emphasises on the country's three key points: Nicaragua's fascinating culture, stunning nature and friendly people.
The Nicaraguan Tourist Board has revealed a new annual plan that is aimed at increasing the number of UK travellers to the Central American country. Tourism officials are planning trips to the UK this year, plus collaboration agreements with airlines and tour operators, and events showcasing high end products such as coffee, chocolate, cigars, and rum.
The brand new Costanera Del Pacific highway in Nicaragua is scheduled to open this month, linking the south and south of the nation’s Pacific coast and connecting to several main tourist areas. The 131-kilometre highway will make it easier for tourists to visit the popular destinations of San Juan del Sur, El Naranjo, Ostional and Masachapa, while boosting tourism to the country.