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18m Plan to Boost Cyprus Holidays with New European Airline Scheme

  • 20-Jul-09 00:00
  • Cyprus
  • Holiday Industry

In an effort to promote Cyprus holidays and boost tourism from Europeans to the island; Cyprus Tourism has announced an 18 million plan package devised to entice airlines to offer new routes and increase the frequency of flights to this destination.

18m Plan to Boost Cyprus Holidays with New European Airline Scheme

In a bid to promote Cyprus holidays and boost tourism from Europeans to the island, Cyprus Tourism has announced an .18 million package plan in order to entice airlines to bring passengers to the island with a higher frequency of flights.

European carriers are being formally invited to submit proposals for financially-supported services flying to Cyprus from Germany, Ireland and Italy in an effort to increase tourism traffic to this Mediterranean island. To strengthen the Cyprus holiday appeal, the island needs an improved and more frequent influx of flights servicing the country and for accomplishing this it has introduced a new sponsored scheme for airlines.

For achieving the goal of increasing the volume of visitors, the Cyprus Tourism Organisation has committed to offering 3 years' funding to subsidise start-up and marketing costs for airlines willing to open new services to Larnaca and Paphos, or expand its current operations to this holiday destination. The scheme has been approved by the European Commission and the proposals made must be for services to commence in summer 2010 with further target countries in Europe expected to be announced.

In order to qualify for the subsidy, the new service proposed by the airline must not have been operated in the previous 12 months and carriers must be prepared to offer at least a twice-weekly frequency. If an airline offers an expanded service it must have had fewer than 210 arrivals over the previous year and must be prepared to offer at least 3 flights per week and expand capacity by 50%. Under the scheme a new service must be operated for at least 5 years. This means carriers must submit a comprehensive business plan showing that the route can be sustained for at least 2 years beyond the funded 3-year term.

The scheme aims to facilitate the island's economic development through increased scheduled air transport with a particular focus on generating sustainable growth for Cyprus holidays and Cyprus' tourism industry. The lady in charge of launching the scheme, Ms. Phoebe Katsouris, Cyprus Tourism's Director General, said: "Competitively priced increased capacity on a regular, reliable basis between key European markets and Cyprus is central to our strategy for the industry in the medium term. This Scheme offers substantial financial support in the critical first three years of a new or expanded operation."

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