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Tourism Malaysia debuts tourism app

Tourism Malaysia recently announced an app designed specifically for tourists in the country. My Tourist Assist (MyTA) gives travellers the ability to send for emergency services and to alert family members of their safety. The app can be downloaded from Google Play and App Store.

Tourism Malaysia debuts tourism app

Tourism Malaysia recently announced the debut of My Tourist Assist (MyTA), a mobile app for travellers in the country. The app is developed by UST Global, a leading digital technology services company, and managed by Jana Tiga Holdings Sdn Bhd, a company working with large Malaysian conglomerates. It was created to support safe travel for tourists in the country.

Malaysia welcomes millions of tourists each year and is one of the most visited countries in the world. My Tourist Assist is an e-Government service under Tourism Malaysia. Tourism Malaysia recognizes the importance of safety for tourists in Malaysia, especially in the event of natural disasters in the region. The app can be downloaded from Google Play and App Store.

Once the app is downloaded, the traveller will need to add their profile, including an emergency contact. Key features of the app are “UrSafe” tab with SOS button for sending an alert to their next-of-kin in the event of an emergency and security services to be immediately alerted. The app also lists various “Essential Services” like police stations, hospitals, pharmacy, ATMs, embassy, train stations and petrol pumps. Tourists can select the service they are looking for an open its location on a map to reach the location. The app was designed to be user-friendly and is highly recommended by Tourism Malaysia.

Gilroy Mathew, Head-APAC, UST Global, said: 

“We are happy to work with the Malaysia Tourism department in launching My Tourist Assist (MyTA) app. We successfully launched UrSafe back in India and we are proud to bring the same for the safety of tourists in Malaysia.”

George John, Director ASEAN, UST Global, said:

“We are excited to launch MyTA app with UrSafe feature developed by our in-house team. We are confident that the app will be of great use to the millions of tourists visiting the country and will help make Malaysia a safer place to travel to.”

Dato James Wong, Chairman, Jana Tiga, added: 

“I’m proud to bring this app as it would certainly make the travel of tourists safer in Malaysia. Millions of travellers would benefit the most from the many features f this app.”

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