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St Lucia's Department of Tourism launches new project

The island of Saint Lucia, already a popular travel destination, hopes to attract even more tourists to the island with the announcement of a new project. The Department of Tourism, Information and Broadcasting hosted an event on January 25 that featured numerous tourism officials. Each year, approximately 350,000 tourists visit Tobago, making tourism one of the island's most lucrative industries.

St Lucia's Department of Tourism launches new project

St. Lucia’s Department of Tourism, Information and Broadcasting, along with the Project Coordination Unit of the Department of Economic Development, launched a new tourism initiative on January 25, at the Finance Administrative Centre in downtown Castries.

The launch featured presentations from Hon. Dominic Fedee, Minister in the Office of the Prime Minister with responsibility for Tourism, Information and Broadcasting; and Hon. Guy Joseph, Minister for Economic Development, Housing, Urban Renewal, Transport and Civil Aviation.

Also scheduled was a representative of the financing agency, John Anderson, Senior Economist of the World Bank Group. The project titled OECS Regional Tourism Competitiveness Project (ORTCP) is a tourism enhancement project for Saint Lucia, St. Vincent and Grenada, and is meant to facilitate the movement of tourists between the participating countries using ferries; improve selected tourism sites; and strengthen the capacity for regional tourism market development.

Invited guests to the launch will include a mix of senior officials from government agencies and ministries, the private sector, including the hotel sector, tour operators, taxi associations, vendors association, sections of the business sector in Castries, and port authority officials.

Some of the direct benefits to Saint Lucia from this project will be the enhancement and beautification of the city of Castries; the upgrade of the Castries market; improvements in the flow of traffic in Castries; the development of a sustainable tourism plan for Saint Lucia; the strengthening of the Saint Lucia Tourism Authority (SLTA) website and enhancement of the destination’s online presence; the development of a pilot ferry corridor to facilitate intra-regional travel; and the acquisition of scanners, and other Information Technology (IT) needs for immigration and customs clearance at the ferry terminal.

Saint Lucia is a small island, but one that possesses enough natural beauty for a much larger nation. The island is home to a number of pristine beaches and all-inclusive resorts. Tourism is a major part of the island’s economy, with roughly 350,000 visitors arriving on the island each year. The island is especially popular as a cruise destination and for couples who choose a destination wedding.

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