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Malaysia will be European Travel Agents’ and Tour Operators’ Association’s preferred travel destination of 2018

The Malaysia Tourism Promotion Board and the European Travel Agents’ and Tour Operators’ Associations (ECTAA) have signed a Memorandum of Understanding to make Malaysia ECTAA’s preferred travel destination in 2018. The agreement will allow thousands of travel agents across Europe to promote Malaysia and its tourism products to help boost tourism numbers from Europe.

Malaysia will be European Travel Agents’ and Tour Operators’ Association’s preferred travel destination of 2018

The European Travel Agents’ and Tour Operators’ Association (ECTAA) has signed an agreement with the Malaysia Tourism Promotion Board (Tourism Malaysia) that will help see the promotion of Malaysia throughout European travel agents. The Memorandum of Understanding was signed at IBT travel fair in Berlin last month, and ECTAA has agreed to promote Malaysia as its preferred travel destination for 2018.

ECTAA will highlight the diverse travel and tourism products of Malaysia to more than 70,000 travel agents and tour operators across European countries. The aim of the promotion is to increase tourism numbers from Europe to the beautiful South East Asian country. Over the last ten years, tourism has steadily increase in Malaysia. The country’s main European outbound markets include the United Kingdom, Germany, France, Netherlands, Sweden, Italy, Switzerland, Spain, Denmark, Ireland, Poland, Norway and Belgium.

“Malaysia is a cherished tourist destination for Europeans. We are confident that the collaboration between the Malaysian tourism authorities and industry with European counterparts will be productive and translate into more tourist arrivals.”

Stated Merike Hallik, the President of ECTAA.

Under the new agreement, ECTAA will work alongside travel partners to promote the wide range of tourism offerings in Malaysia, that range from its vibrant cities, to its magnificent natural landscapes which are made up of pristine beaches, islands, and rainforests. The country’s diverse traditional culture and heritage will be highlighted, together with its exquisite cuisine and modern products.

Last year, Malaysia recorded a four per cent increase in tourist arrivals, compared to the year before. In 2016, 26.8 million travellers visited the country, compared to the 25.7 million in 2015. The growth is said to be attributed by several improved flight services, improved tourism products including new hotels, and a better foreign exchange rate.

Made up of the Malay Peninsula and Borneo Island, Malaysia is a tropical destination that boasts breath-taking natural scenery and culture that has been influenced by the Chinese, Indians and Europeans over the centuries. One of its biggest draws is Borneo Island that is home to the beautiful rainforests that are inhabited by the beautiful orangutans, and clouded leopards.

Holidaymakers of all ages will enjoy Malaysia’s diverse tourism products, whether they are nature-lovers, water enthusiasts or city visitors. The country’s capital Kuala Lumpur is a vibrant city that boasts a blend of modern and traditional architecture, where skyscrapers soar above colonial-era buildings. Attractions include the busy Bukit Bintang shopping district, and the Kuala Lumpur Tower where visitors can enjoy panoramic city views, as well as the Kuala Lumpur Bird Park, and the limestone Batu Caves on the outskirts.

Malaysia’s beaches are plentiful and feature powder-soft white sand, tropical jungles, and turquoise waters that are perfect for swimming, kayaking, snorkelling and scuba diving. Tourists can hike through the country’s wide selection of national parks including Taman Negara on the Malaya Peninsula, or the Gunung Mula National Park, Bako National Park, Niah National Park, and Kinabalu Park on Borneo which is home to the majestic Mount Kinabalu. 

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