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Lizzie Cole Guerrero appointed as new Chief Executive of Cancun Convention & Visitors Bureau

Lizzie Cole Guerrero has been appointed as the new Director and Chief Executive of the Cancun Convention & Visitors Bureau. After recently working as the Marketing Director at Riviera Maya Destination Marketing Office, Cole brings 14 years of experience in tourism and marketing to the new role, and she will be responsible for the development of promotional strategies and air connectivity.

Lizzie Cole Guerrero appointed as new Chief Executive of Cancun Convention & Visitors Bureau

The Cancun Convention & Visitors Bureau has appointed a new Director and Chief Executive. Lizzie Cole Guerrero has taken the role and she will bring 14 years of tourism and marketing experience and knowledge to the agency.

In her new position, Cole will be responsible for the development of new marketing and promotion strategies and air connectivity that will help Cancun hold its place as Mexico’s leading tourist destination. Cole’s previous role was Marketing Director of the Riviera Maya Destination Marketing Office.

Cole stated:

“It is a great honour for me to join the Cancun Convention & Visitors Bureau, especially after such a successful year for tourism arrivals. We will continue promoting the growth of the destination’s dynamic tourism offerings and solidifying Cancun’s international presence as one of the most popular leisure destinations in the world.”

Cancun has grown over recent years to become a vibrant leisure destination for international holidaymakers. Its white sandy beaches, tropical jungles, turquoise sea, cultural events, and endless sunshine attracts hundreds of thousands of visitors of all ages every year.

Last month, the Cancun Convention & Visitors Bureau revealed that the region looks set for another record-breaking year and visitor numbers are expected to surpass the five million recorded last year. This is aided by the development of new hotels, restaurants and tourist attractions including the Cancun Wax Museum which opened in La Isla Shopping Village in 2015 and has more than a hundred wax characters from films, figures in the sports and music industry, and famous Mexicans.

This year, Xcaret Park celebrated its 25th anniversary, and the milestone was marked with the opening of Xenses Park in June. The new park features unique experiences through audio, sensorial, aural and visual effects, and the attraction expects to attract between 1,500 and 3,000 visitors each day.

Cancun sits on the Yucatan Peninsula in Quintana Roo province on the easternmost point of Mexico. In the 1970s, the region was deserted and only home to beaches and dense mangroves. Since then, developments have turned it into Mexico’s leading destination, and as well as the thriving Hotel Zone with beachfront hotels, bars, restaurants, nightclubs and shops, Cancun boasts eco-resorts, nature retreats, protected wildlife and nature reserves, and ancient ruins of Mayan temples and cities.

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