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New statistics reveal the Riviera Maya is most popular tourist destination in Mexico

The Riviera Maya is the preferred destination for tourists visiting Mexico, according to new statistics released by the Mexican Association of Hotels and Motels. The beautiful region beat popular coastal destinations including Cancun and Los Cabos, and hotel occupancy levels in the Riviera Maya during the first six months of 2016 reached 89 per cent, exceeding the national average.

New statistics reveal the Riviera Maya is most popular tourist destination in Mexico

New statistics reveal that the Riviera Maya region is the preferred destination for tourists travelling to Mexico. According to the Mexican Association of Hotels and Motels, the region is now more popular than coastal favourites Cancun and Los Cabos.

In the first six months of this year, occupancy levels in hotels in the Riviera Maya averaged at 89 per cent, beating Cancun's occupancy of 82 per cent. Both areas exceeded the national average for that time of year, as more travellers head to the Yucatan Peninsula where Cancun and the Riviera Maya are located, to soak up the sunshine and natural landscapes.

Rafael Garcia, the President of the Mexican Hotel Association, explained:

"The best-known beaches in the country are full. Colonial cities are being visited by hundreds of foreigners and thousands of Mexicans, and adventure tourism is booming."

In 2015, the International Tourism Organisation ranked Mexico in ninth place for its attractive tourism offerings. The Riviera Maya has grown in popularity with international travellers for the third consecutive year. According to David Rebolledo, the general manager of Best Day travel agency, the increase in visitors to the northern Mexico region is because the exchange rate is still good despite the peso losing its value against the U.S dollar, and Americans have easy and affordable access to flights to Cancun, Los Cabos, and Puerto Vallarta.

The Riviera Maya sits along the Caribbean coast on the Yucatan Peninsula, and stretches from Puerto Morelos to the Sian Ka'an Biosphere Reserve. The region boasts some of the Mexico's most stunning tropical landscapes including white sandy beaches, turquoise lagoons and sea, oceanfront golf courses, and thriving nature reserves. The region is home to ancient Mayan ruins including cities and temples and archaeological sites such as Tulum, Coba, El Rey and Chichen Itza.

Holidaymakers can delve beneath the surface of the sapphire sea to explore the world's second largest barrier reef, and swim, snorkel or scuba dive alongside colourful fish, sea turtles, whale sharks, manta rays, sea horses and dolphins. Visitors can also go cave diving or snorkelling the many underground cenotes.

The region boasts an array of accommodation options from luxury beachfront resort, to traditional lodges in the jungle, and there are plenty of hotels, BandBs, and self-catering options in Cancun, Playa del Carmen, and Puerto Vallarta. Several global hotel chains operate hotels and oceanfront resorts in the Rivera Maya region, including Hard Rock Hotels, Melia International, Ritz-Carlton, Marriott International, Ramada, and Ibis.

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