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WTTC Global Summit reveals Tourism For Tomorrow winners

The World Travel and Tourism Council has announced the winners of the Tourism For Tomorrow Awards 2016, an annual ceremony that celebrates business leadership in sustainable tourism. Judged across five unique categories, the 2016 awards saw groundbreaking and inspiring initiatives finally get the recognition they deserved for a year of hard work.

WTTC Global Summit reveals Tourism For Tomorrow winners

At an awards ceremony in Dallas, Texas last week, the World Travel and Tourism Council recognised five outstanding innovators in the over-arching field of sustainable tourism by announcing the winners of the Tourism For Tomorrow Awards 2016.

Held every the year, the Tourism For Tomorrow Awards see a group of independent judges from the private sector, academic institutions, non-profit organisations and government come together to select the finalists and winners in five different categories after thoroughly reviewing the work they’ve done during a calendar year. The winners in the five different areas in 2016 were as follows:

  • Community Award: Expediciones Sierra Norte, Mexico
  • Destination Award: Parkstad Limburg, Netherlands
  • Environment Award: The Botswana Rhino Conservation Project by Wilderness Safaris, Botswana
  • Innovation Award: Carmacal Carbon Calculator by ANVR – The Netherlands Trade Travel Association
  • People Award: Youth Career Initiative, United Kingdom

Tourism as a force for good

Speaking at the Tourism For Tomorrow Awards, WTTC president, David Scowsill, said:

“The 2016 winners are truly inspirational examples of tourism that has a long term vision. In a world of shrinking resources, with increasing pressure on cultural heritage and local traditions, these organisations are living proof that tourism can be a force for good.”

Fiona Jeffrey, chair of the Tourism for Tomorrow awards, was equally effusive in her praise of the 2016 winners, but also emphasised that all finalists selected by the judges had made a major contribution in their respective fields. She explained:

“This year’s Awards has yet again been an example of extraordinary business leadership in sustainable tourism.

“The 2016 finalists were of the highest calibre, [and] while praising the winners I would also emphasise that all the Tourism For Tomorrow Awards finalists are pioneers in their field... By sharing best practice across tourism businesses, private sector and government we can ensure that tourism continues to grow responsibly and ethically.”

Sustainability is an increasingly important business within tourism industry. Some hotels are taking important and visible steps to reform their bad practices and replace them for more sustainable ones.

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