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The Holiday Place at Abu Dhabi 10 year anniversary event

The Holiday Place were delighted to be invited to attend the Abu Dhabi Tourism and Culture Authority's 10th Anniversary on Tuesday 2nd February 2016. In attendance from The Holiday Place was Anna-Maria Janssen, newly appointed Product Manager for the Middle East and Indian Ocean and Marketing Manager, Anna Vine.

The Holiday Place at Abu Dhabi 10 year anniversary event

The Holiday Place were delighted to be invited to attend the Abu Dhabi Tourism and Culture Authority's 10th Anniversary on Tuesday 2nd February 2016. In attendance from The Holiday Place was Anna-Maria Janssen, newly appointed Product Manager for the Middle East and Indian Ocean and Marketing Manager, Anna Vine.

The evening began with a drinks reception at the Grand Hyatt Regency London – The Churchill.

Co-sponsor of the event, Hyatt, already have two stunning hotels in Abu Dhabi – The Park Hyatt Abu Dhabi Hotel and Villas on Saadiyat Island, located just 15 minutes from Downtown on one of the best beaches you'll find in the UAE. And the Hyatt Capital Gate which is famous for being the leaning tower of the UAE; currently holds a Guinness World Record for the "World's furthest leaning man-made tower".

There is one more soon-to-be-opened - the Grand Hyatt Abu Dhabi Hotel and Residences Emirates Pearl.

Janet Abrahams, Area Director Sales and Marketing for Hyatt Hotels, stated:

"There are three questions that people always want to know; when is it opening? Where is it? And what will we expect?"

These she answers in succession:

  1. It will be opening at the end of this summer 2016.
  2. It is located in the most prestigious part of Abu Dhabi, boasting views over Emirates Palace and the Presidential Palace.
  3. The concept of this hotel is to make it the dining and entertainment hub of Abu Dhabi. It will have 8 restaurants each with individual concepts, cigar lounge, Humidor and wine tasting room, plus the largest gym and wellness facilities in Abu Dhabi.
  4. The main event was the spectacular sit down meal hosted by the Abu Dhabi Tourism Authority itself, in celebration of its 10 year anniversary. Nabeel Al Zarouni – UK Country Manager for Abu Dhabi spoke about the huge tourism growth the country has seen from the UK market over the past 10 years.

In 2006, he stated:

"...there were just 10,000 hotel rooms. Now it has seen this triple with over 30,000. There are many world firsts in Abu Dhabi too. The world's first and only Ferrari-branded theme park hosting the world's largest indoor theme park."

What's next for Abu Dhabi?

Well there are tons of developments. It is soon to have the largest concentration of galleries in the world located on Saadiyat Island. Linked to the mainland by two major highway bridges, this area is developing as a world-class leisure and cultural hub. New arrivals will include the Louvre Abu Dhabi, Zayed National Museum and the Guggenheim Abu Dhabi which will not only be art institutions but artworks in their own right, having been designed by renowned architects such as Lord Norman Foster, Frank Gehry and Jean Nouvel.

Not only this, Abu Dhabi has recently received critical acclaim as one of the prime locations of the latest blockbuster Star Wars: The Force Awakens. With the vast desert landscapes, enormous sand dunes and remote location, it was the perfect choice for filming. This has taken the whole world by storm and certainly hasn't passed the Abu Dhabi tourist board by in terms of a marketing opportunity. In fact, at this particular event there was even the opportunity to have your picture taken with two storm troopers, one that wasn't missed by ourselves!

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