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Jumeirah Group launches booking app for mobile and tablet users

The Jumeirah Group has launched a brand new mobile booking app for guests looking to book stays at its hotels across the world. The mobile platform has the same "three-step booking flow" that can be found on the luxury hotel groups' desktop site and enables faster checkout and bookings for mobile and tablet users.

Jumeirah Group launches booking app for mobile and tablet users

The Jumeriah Group has launched a new app that will make the booking process easier for mobile and tablet users.

The "three-step booking flow" is the same as the desktop site, and can load in under three seconds on 3G connections, making it easier for people to book their stays at Jumeirah hotels across the globe.

It also makes it easier for customers who are booking a variety of stays in the same visit providing a faster checkout experience and avoiding abandoned carts.

"Our guests are accessing the internet in a much wider range of ways than before."

Explained Ross McAuley, the Group Vice President of Brand, Digital and Loyalty. Mr McAuley also said:

"Tablets, laptops, gaming devices, watches and mobile devices are becoming increasingly popular as a way for visitors to find our brand online. That's why it is extremely important for an innovative company such as Jumeirah to stay ahead of the game, continuously enhance its web offering and remain a true industry leader."

Approximately 50 per cent of visitors to Jumeirah Group's websites use a mobile or tablets to book their stays at the luxury hotels.

The luxury hotel group launched the mobile site to provide a better mobile experience for customers and improve commercial performance.

Since it launched, the bounce rate reduced from 75 per cent to 37 per cent, and in December 2015, revenues from bookings increased by 280 per cent year on year compare to the existing mobile site.

The Dubai-based Jumeirah Group operates 23 hotels across Europe, the Middle East and Asia, in cities including Abu Dhabi, Kuwait, Baku, Bodrum, Frankfurt, Istanbul, London, Mallorca, Rome, the Maldives, and Shanghai.

The Dubai-based Jumeirah Group now operates nine Dubai hotels including the iconic Burj al Arab, Jumeirah Emirates Towers, Jumeirah Zabeel Saray, Madinat Jumeirah, World Trade Centre Residence, Jumeirah Mina A'Saram, Jumeirah Al Qasr Hotel, Jumeirah Creekside Hotel, and the award-winning Jumeirah Beach Hotel in Dubai that is built in the shape of a crest of a wave.

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