Jordan to unveil the world's longest Slip n' Slide at the Dead Sea
Come this October, Jordan will hold the Guinness World Record for the longest 'Slip n' Slide'. The event will take place at the Dead Sea and following this the slide will be relocated to some of Jordan's top tourist attractions in an effort to promote Jordan as a top family friendly destination. The US currently holds the record for the longest slide with a length of 1,975 feet.
In October 2015, Jordan will attempt to break the Guinness World Record for the world's longest "Slip n' Slide" with a project dubbed ‘Slide Jordan'.
After the Guinness World Record Attempt, the slide, which is estimated to weigh as much as six tons, will be relocated to destinations across Jordan and will be featured at key attractions in Jordan including Petra, Wadi Rum and Aqaba.
Ultimately, the project seeks to draw attention to all that Jordan has to offer as a holiday destination and highlight the country as a top destination for fun family holidays.
The initiative is the brain child of the Monaco Business Development and Ziyad Mazzawi Corporation with the support of the Jordan Tourism Board, The Greater Amman Municipality, The Ministry of Tourism and The Dead Sea Development Zones Commission. Mona Naffa, the president of the Monaco Business Development had the following to say about the unique event:
"Ultimately our mission is to drive economic growth for our youth and our citizens through tourism and destination development. This time we will accomplish our goal with the ‘ride in a lifetime'."
The Slide Jordan project is one of several tourism marketing initiatives currently in the pipeline for Jordan. Recently it was announced that the Jordan Tourism Board launched its six month long marketing campaign in the UK. According to Adel Amin the director of Marketing at the Jordan Tourism Board, the campaign seeks to:
"... show Brits what the country has to offer, and inspire them to visit...The campaign will highlight areas such as Petra, The Dead Sea, Wadi Rum and Aqaba. Our objective was to create desire and intrigue through a combination of thought provoking headlines and stunning visuals."
Over the course of the next six months, London cabs, buses, digital panels and LCD screens at various tube, rail stations and attractions will be branded ‘Jordan'. Additionally, the campaign will launch an online advertising campaign on key UK websites including the Telegraph and the Guardian.
Jordan is reportedly grappling with a decline in arrivals. There was a reported 13.8 per cent drop in the number of travellers booking Jordan holidays during the first five months of 2015. Many are attributing the decline to instability in the region.
In an effort to boost the country's flailing tourism industry the cabinet approved a budget increase for the Jordan Tourism Board so that it can develop and execute marketing campaigns in key regional and international source markets such as the UK.
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Indulge yourself with a relaxing stay in Jordan, where peace and tranquillity come as standard
- Enjoy dinner entertainment with the live cooking station
- Rejuvenate your mind, body and spirit in the award winning Zara Spa
- Float away your stresses and woes with the healing properties of the Dead Sea
Discover the charm and wonder of Aqaba with this amazing special offer
- Enjoy the unique beauty and colors of the Red Sea through excursions to nearby scuba diving and snorkelling locations
- Unwind at the adult lap pool or stay fit in the gym.
- Enjoy kiddie pool or the resort's "DANA" Children activities centre to ensure a high spirited stay for all
Discover historical beauty like never before in Jordan
- The Al Ghadeer Roof Garden provides guests with idyllic views and live music
- Guests may also enjoy the Wellness Centre with outdoor pool, steam bath and fully equipped gym
- The resort offers many recreational opportunities for adults and children alike
Prepare to be wowed and dazzled by mystical encounters, ancient cities, marvellous wonders and unique sites as you discover the real and magical Jordan.
- Enjoy a stop-off at Mount Nebo where Prophet Moses viewed the Promised Land
- Visit the Dead Sea & enjoy a drive along the 2000-year-old Kings Highway
- Experience Petra, a UNESCO World Heritage Site, recently voted as one of the New 7 Wonders of the World
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