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Jordan to unveil the world's longest Slip n' Slide at the Dead Sea

Come this October, Jordan will hold the Guinness World Record for the longest 'Slip n' Slide'. The event will take place at the Dead Sea and following this the slide will be relocated to some of Jordan's top tourist attractions in an effort to promote Jordan as a top family friendly destination. The US currently holds the record for the longest slide with a length of 1,975 feet.

Jordan to unveil the world's longest Slip n' Slide at the Dead Sea

In October 2015, Jordan will attempt to break the Guinness World Record for the world's longest "Slip n' Slide" with a project dubbed ‘Slide Jordan'.

After the Guinness World Record Attempt, the slide, which is estimated to weigh as much as six tons, will be relocated to destinations across Jordan and will be featured at key attractions in Jordan including Petra, Wadi Rum and Aqaba.

Ultimately, the project seeks to draw attention to all that Jordan has to offer as a holiday destination and highlight the country as a top destination for fun family holidays.

The initiative is the brain child of the Monaco Business Development and Ziyad Mazzawi Corporation with the support of the Jordan Tourism Board, The Greater Amman Municipality, The Ministry of Tourism and The Dead Sea Development Zones Commission. Mona Naffa, the president of the Monaco Business Development had the following to say about the unique event:

"Ultimately our mission is to drive economic growth for our youth and our citizens through tourism and destination development. This time we will accomplish our goal with the ‘ride in a lifetime'."

The Slide Jordan project is one of several tourism marketing initiatives currently in the pipeline for Jordan. Recently it was announced that the Jordan Tourism Board launched its six month long marketing campaign in the UK. According to Adel Amin the director of Marketing at the Jordan Tourism Board, the campaign seeks to:

"... show Brits what the country has to offer, and inspire them to visit...The campaign will highlight areas such as Petra, The Dead Sea, Wadi Rum and Aqaba. Our objective was to create desire and intrigue through a combination of thought provoking headlines and stunning visuals."

Over the course of the next six months, London cabs, buses, digital panels and LCD screens at various tube, rail stations and attractions will be branded ‘Jordan'. Additionally, the campaign will launch an online advertising campaign on key UK websites including the Telegraph and the Guardian.

Jordan is reportedly grappling with a decline in arrivals. There was a reported 13.8 per cent drop in the number of travellers booking Jordan holidays during the first five months of 2015. Many are attributing the decline to instability in the region.

In an effort to boost the country's flailing tourism industry the cabinet approved a budget increase for the Jordan Tourism Board so that it can develop and execute marketing campaigns in key regional and international source markets such as the UK.

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