Seoul and Dubai top Switchfly's list of the most popular luxury travel destinations
Swtichfly recently released its 2015 Luxury Travel Index. Despite the fact that Europe dominated the list of the top 15 luxury holiday destinations, Seoul and Dubai were the top two most popular destinations. Other findings included the trend that luxury travellers tended to book longer trips than the average holidaymaker with islands and coastal cities viewed as more attractive destinations.
Switchfly, the technology company behind travel shopping and loyalty redemption solutions for some of the world’s top brands, recently released its 2015 Luxury Travel Index. According to the study, which analysed data from Swichfly’s global booking engine, Seoul and Dubai are the top two travel destinations for luxury travellers. According to Switchfly’s study, luxury travellers are defined as those who fly first class and book stays in five-star hotels.
Europe was the continent of choice for the luxury travel segment. Switchfly’s list of the top 15 luxury holiday destinations featured 7 European destinations including Milan, Athens, Frankfurt, Crete and Mykonos.
Asia accounted for five of the top 15 with Singapore accompanying Seoul in the top five. Notably, Dubai was the only Middle Eastern destination to make the top 15. Recent statistics indicate that the ultra modern UAE city is becoming increasingly popular among Britons with a growth rate of 10 per cent per year. It is expected that, at the current rate of growth, the number of UK visitors to Dubai will increase to over 1 million by the year 2016. One of the key driving forces behind Dubai’s success as a luxury holiday destination is the fact that it is home to some of the world’s most luxurious hotels in addition to the fact that it offers a superior level of service.
Switchfly CEO Daniel Farrar stated the following of the study’s findings;
"We’re delighted to share a snapshot of where and how people are travelling around the world this year. Every year economic, social and political events affect travel trends, and this year we’ve seen a rise in travel to Greece as the country’s economic crisis had made travel more affordable"
The results of Switchfly’s study also indicated that luxury travellers are more drawn to destinations where they can enjoy a view of the ocean with four islands and five coastal cities including Dubai making the top 15 list. Another defining characteristic of this segment is that they spent more time on their holidays than the average traveller. The average length of a luxury traveller’s stay in Switchfly’s top 15 holiday destinations ranged from 8.3 days (Miami) to 13 days in the case of Seoul.
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