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Goodwill Ambassador David Beckham visits Cambodia's Siem Reap

David Beckham has shared on his Instagram profile the highlights of his recent visit to Cambodia as a UNICEF Goodwill Ambassador. Part of his time was spent in Siem Reap at the Angor Wat temple complex which Beckham described as "one of the most beautiful places in the world"- echoing the sentiments of travellers from across the globe.

Goodwill Ambassador David Beckham visits Cambodia's Siem Reap

David Beckham recently shared, on Instagram, photos of his visit to Cambodia as part of his role as a UNICEF Goodwill Ambassador.

The trip to Cambodia marks the 10-year anniversary of Beckham's work with UNICEF. Beckham has been meeting with children affected by violence in an effort to see what UNICEF and its partners can do to protect the children.

While in Cambodia, Beckham also took the opportunity to visit some of Cambodia's most popular holiday destinations including the Agkor Wat temple complex in Siem Reap. Of his experience at Agkor Wat he stated, via his Instagram account:

"Amazing day in Cambodia visiting the Angkor Wat temple… One of the most beautiful places in the world."

Angkor Wat is certainly one of Southeast Asia's top attractions. Recently, the temple complex was named the winner of the TripAdvisor Travellers' Choice Landmarks - a list of holidaymakers' favourite monuments from around the world. Cambodia released the figures from their March 2015 arrivals which showed a 4.2 per cent increase in arrivals.

The Siem Reap province attracted the lion's share of arrivals with 224,799 visitors accounting for 46.1 per cent of all arrivals. Phnom Penh accounted for the second largest share of arrivals at 39.4 per cent.

With Angkor Wat's growing popularity among holidaymakers, officials are finding that it is not always easy to strike the balance between Ankgor Wat as must see attraction and its religious/ spiritual significance to the people of Cambodia. This year, Angkor Wat has been making headlines following reports of an unfortunate trend of visitors taking risque photographs while at the temple complex.

In a recent interview with Khmer Times, Sok Sangvar the head of the Angkor Tourism Management Plan discussed the measures authorities are implementing to address concerns over the conduct of holidaymakers while visiting the temples.

One of the key measures is the formulation of a code of conduct for visitors to Angkor Wat and according to Mr. Sangvar his organization plans to make the guidelines available to visitors prior to arriving at Angkor Wat with copies to be made available on flights to Siem Reap and even at the hotels.

Sangvar was keen to highlight the importance of Angkor Wat, not only to Cambodia's tourism industry but also to its identity, "Angkor is key for the image of Cambodia. Twenty years ago, Cambodia was equal to: Khmer Rouge, land mines, poverty, beggars. But now, Cambodia is Angkor War, the temples. It replaces the bad things. It is good, for branding the culture, for branding the country".

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