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Tanzania continues to build on its reputation as a top safari destination

Thanks to a government led marketing campaign highlighting its safari and beach experiences, tourism in Tanzania bucked the downward trend experienced across the region last year. Fodor's magazine recently outlined the top 10 Ultimate Experiences in Tanzania, the list included a safari holiday in the Serengeti and a visit to the Ngorongoro Crater- the one destination in Africa where travellers are likely to see all of the Big 5.

Tanzania continues to build on its reputation as a top safari destination

Tanzania's tourism minister recently disclosed that the East African nation's tourism industry has benefitted from a government led tourism campaign.

As a result of the campaign and other government initiatives, including a crack down on poaching activity in the safari parks, the number of travellers booking holidays in Tanzania increased by four per cent in 2014 with 1.14 million visitors when compared with 2013's 1.095 million visitors.

Earnings also increased year-on-year with the tourism industry generating $1.95 billion in 2014 compared to $1.88 billion in 2013.

Today Tanzania continues to build on its strong reputation among industry insiders including trusted travel magazine Fodor's who recently highlighted the top "10 Ultimate Experiences in Tanzania".

According to Fodor's, The top experiences in Tanzania include a visit to the famed Serengeti National Park, climbing mount Kilimanjaro, visiting a Maasai village, taking a tour of a spice planation in Zanzibar and taking a walking safari in the Selous Game Reserve where travellers can see a rhinoceros beetle, a leopard tortoise and an ant lion up close.

The Ngorongoro Crater in the Ngorongoro Conservation Area was also listed by Fodor's as a must see destination in Tanzania. The UNESCO World Heritage site, dubbed the "Eighth Wonder of the World" is said to attract as many as 600, 000 visitors each year making up half of Tanzania's annual visitors. Fordor's notes that this is one destination in Africa where visitors can have the unique experience of seeing the "Big 5"- a lion, a leopard, a rhino, an elephant and a buffalo. In fact, the Ngorongoro Crater boasts of having the world's densest population of lions and the rare black rhino.

Most recently, former US president Bill Clinton had the opportunity to experience the Ngorongoro Crater as part of an official visit to usher in Tanzania's high tourism season. Mr. Clinton stated:

"Ngorongoro crater is an outstanding type of conservation area never seen elsewhere in the world, and it must be fully maintained and protected to retain UNESCO's status as a World Heritage site of global importance".

Officials in Tanzania are planning to build on its tourism success and have set a goal of attracting 1.5 million visitors by 2017.

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