AMResorts to open new secrets resorts and spas branded hotel in Panama
AMResorts has revealed that it will expand its portfolio in Central America after it signed a resort management agreement for the new adults-only Secrets Playa Bonita Panama. This will be the Secrets' brand's first property in Panama and it will take over the existing InterContinental Playa Bonita Resort and Spa.
AMResorts will be expanding its collection of properties in Central America with the addition of a new hotel in Panama.
The hotel group, a subsidiary of the Apple Leisure Group, will take over the InterContinental Playa Bonita Resort and Spa in Panama, and transform it into the Secrets Playa Bonita Panama.
This will be the first Secrets Resorts and Spas branded hotel in the region and it will be the eighth deal announced by AMResorts since the beginning of 2015.
The property will continue operating as the InterContinental Playa Bonita Resort and Spa until December, 2015, when it will be rebranded as the Secrets Playa Bonita Panama and AMResorts will take over the operations and refurbish the luxury hotel's 303 guest rooms, meeting facilities and 10,000-square-foot spa and facilities.
"Panama has become a premier destination for luxury experiential travel, making it a perfect fit for our award-winning brand, Secrets Resorts and Spas."
Commented Alex Zozaya, the CEO of the Apple Leisure Group. He also explained:
"In concert with our expansion plans for the region, we are committed to offering our owners access to highly desirable markets that are ready to welcome North American travellers."
Situated just a few minutes from Panama City, Secrets Playa Bonita Panama offers a tranquil tropical retreat for holidaymakers, with five freeform pools boasting views of the Pacific Ocean, and access to a private golden sand beach.
Guests can enjoy day trips to popular attractions including the iconic Panama Canal, the Old Town of Panama City known as Casco Antiguo, and the Gamboa Aerial Tram that overlooks a lush tropical rainforest.
Herman Bern, President of Bern Hotels and Resorts - the owners of the property, commented:
"Apple Leisure Group is the ideal partner for Bern Hotels and Resorts, as we are both dedicated to offering guests premium, luxury experiences in unique destinations. We are very excited about this venture, and look forward to bringing the Secrets Resorts and Spas brand to Panama."
Panama City is a vibrant hub in the Central American country and its historic Casco Viejo neighbourhood was founded in1671, following the dismissal of the original Spanish settlement by the British pirate, Henry Morgan. While the modern side of Panama City boasts a skyline similar to Dubai, the historic neighbour today is a blend of Old Havana and the French Quarter in New Orleans, with a splash of Art Deco.
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