Virgin Limited Edition partners with Litmus Wines to launch wine brand across South Africa hotels
Richard Branson's Virgin Limited Edition (VLE) hotel brand has partnered with UK-based company Litmus Wines to create its own winery, the Mont Rochelle Winery Ltd. The new winery, which will operate from the 12.5 hectare vineyard of VLE's recently acquired Mont Rochelle in South Africa, will produce VLE's first wine brand including a premium blend exclusive to Mont Rochelle guests to enjoy while on their wine-tasting holidays in South Africa.
Virgin Limited Edition (VLE), the luxury hotel chain owned by Richard Branson, has embarked on a wine making joint venture with Litmus Wines. The newly formed partnership now known as Mont Rochelle Winery Ltd comes on the heels of VLE’s 2014 acquisition of one of the top luxury South Africa hotels- the Mont Rochelle Hotel and wine estate. The Mont Rochelle Winery Ltd will produce VLE’s first wine brand which will be made available in its hotels and restaurants and will also be sold via independent merchants internationally.
Mont Rochelle Winery Ltd will product three tiers of wines including an accessible entry level blend that will replace the Artemis range currently produced at Mont Rochelle. Wine connoisseurs will be interested to learn that the winery will also produce a premium range of parcel wines that will be exclusive to the two restaurants at the Mont Rochelle Hotel and wine estate making this the ideal hotel to book for wine-tasting holidays in South Africa.
The UK based Litmus Wines brings its experience in the wine making industry to the partnership and has been tasked with overseeing improvements to the wine cellars, managing the winemaking and driving international sales while VLE will retain full ownership of the 12.5 hectares of vineyard and the Mon Rochelle hotel.
VLE managing director John Brown explained.
"When we purchased the estate, we knew we needed to find a solution to ensure that the quality improvements we planned for the hotel would be mirrored in the winery. The decision to work with Litmus Wines was easy, given their unrivalled expertise in winemaking, wine business and international sales"
Litmus Wines founder and director John Worontschak had the following to say of the JV, “It is a thrill and a privilege to work with a group of people dedicated to the highest quality in all they do. We are looking forward to playing our part in the rejuvenation of this great mountain vineyard”.
Virgin Limited Edition operates two luxury hotels in South Africa including Mont Rochelle, which was acquired in 2014 for an undisclosed sum of money. The second VLE hotel, Ulusaba, is located near to the Kruger National Park and offers an unparalleled luxury safari holidays experience in South Africa. Other popular VLE properties around the world include Necker Island in the British Virgin Islands and Kasbah Tamadot in Morocco.
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