Starwood to debut Aloft and Element brands in Dubai in 2018
Starwood Hotels and Resorts Worldwide has signed an agreement with wasl hospitality and leisure LLC to launch the Aloft and Element brands in Dubai. The hotel group will open the Aloft Dubai Raffa and Element Dubai Raffa properties in Dubai Maritime City in 2018, both new brands to the United Arab Emirate.
Starwood Hotels and Resorts Worldwide will launch two new hotels in Dubai after it signed an agreement with wasl hospitality and leisure LLC.
The hotel group will debut its Aloft and Element brands in Dubai in 2018, which will be located close to Sheikh Zayed Road and the city's commercial centre.
Michael Wale, the President of Starwood Hotels and Resorts, Europe, Africa and Middle East, explained:
"We are very excited to introduce the Aloft and Element brands into Dubai, and are delighted to expand Starwood's successful relationship with wasl hospitality and leisure.
"With the Dubai government promoting mid-scale hotel development ahead of the Dubai World Expo 2020, we believe the timing is right to widen the reach of our signature Aloft and Element experiences, which are revolutionising the hospitality industry by delivering a modern, urban-style experience at an affordable price."
Aloft Raffa will have 165 guest rooms and facilities including Re:fuel by Aloft, the 24-hour grab and go dining option; the brand's W XYZ Bar; the modern Re:charge fitness centre; and an outdoor Splash swimming pool.
Element Raffa has 96 rooms and represents Starwood's eco-friendly brand in the Untied Arab Emirate. The brand combines green and sustainable practices with bright and modern design. Guests staying at Element Raffa will have access to the facilities at Aloft Raffa.
Bart Carnahan, the Senior Vice President Acquisitions and Development, Starwood Hotels and Resorts, Europe, Africa and Middle East, commented:
"The addition of these two new hotels is a testament to the confidence owners have in Starwood and our brands. The pipeline for our mid-market brands is increasingly robust and we see many opportunities for both new-build hotels and conversions for the brands throughout the Middle East."
Starwood's portfolio reaches nearly 50 hotels and resorts in the Middle East and the company is planning to expand its presence in the region with another 35 hotels scheduled to open by 2017.
Dubai is one of seven United Arab Emirates and it is a hub for both leisure and business travellers. The city boasts unique architecture such as the Burj al Arab and the soaring Burj Khalifa, as well as vast upscale shopping malls, verdant parks, luxury hotels, huge theme parks, and pristine sandy beaches.
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 10:30 - 17:30 GMT
Popular Holidays In Dubai Browse all
Treat your family to an unforgettable Arabian adventure and make a splash at the world's most extravagant aquatic hotel!
- Experience the culinary gourmet adventure with over 22 world-class restaurants, lounges and bars including the Michelin star restaurant Nobu
- Free access to Aquaventure and Lost Chambers
- Free upgrade to half board on selected dates and two children stay free when sharing with parents
With over 20 restaurants and bars, you will be amazed by the variety of fine fare on offer to enhance your holiday.
- Complimentary services include a 1-2 hour scuba diving session
- Free Half Board on selected dates
- Venture next door with complimentary access to the Wild Wadi Water Park to cool yourself from the summer sun
Chill at The Palm's newest luxury retreat, be wowed by the touches of opulence on every corner and be seduced by our amazing prize tag!
- Choose from 7 dining venues including gourmet options and enjoy access to 5 opulent bars
- Complimentary Access to So Fit "Gym, Sauna & Steam" with 25% disconut at SO SPA in addition to free WIFI
- Rooms boast a balcony with stunning view of the Arabian Gulf, includes free WIFI
The perfect location
- Enjoy All Inclusive in beautiful Mauritius and just unwind at the beach
- Combine the best of two worlds in one journey - relax in Mauritian paradise and experience stunning Dubai
- Experience world-class dining in both incredible countries
With a gorgeous location on the west crescent of the Palm Jumeirah, this exclusive and ultra-deluxe resort delivers...
One of the most sought-after locations in the magical city of Dubai is the artificial island of Jumeirah. Enjoy the...
The stunning Intercontinental Resort Mauritius awaits, overlooking the Bay of Balaclava located on a pristine white...
The luxurious-new InterContinental Mauritius Resort Balaclava Fort overlooks the beaches of the Bay of Balaclava. This...
Situated right at the heart of the Port Rashid district, the Hilton Garden Inn Dubai Al Mina sits ideally between the...
Located in the historic district of Deira, the heritage hotel Hyatt Regency is within walking distance to the famous...
Dubai has emerged as a top tourist destination for travellers across the globe. The city of Dubai in UAE reflects the...