Call us today on 020 7644 1770


Online travel market to leap by another 7 percent this year

Travellers are increasingly going online to book holidays and make travel arrangements and the trend is set to continue in 2015. According to a new report by travel industry research specialists Phocuswright, the digital travel market will grow a further 7 per cent before the year is out.

Online travel market to leap by another 7 percent this year

Online travel bookings in Europe are set to increase by 7% in 2015, continuing the rapid pace of expansion seen in recent years, according to travel industry research specialists Phocuswright.

In a new study published this week, Phocuswright said competition and innovation in the travel market have driven online bookings in Europe beyond the 100 billion Euro mark in 2013, despite the economic challenges the region has faced.

Phocuswright's European Online Travel Overview Tenth Edition takes a detailed look at the dynamic European travel market, providing market sizing and growth forecasts through to 2016, with in-depth analysis of six individual markets in France, Germany, the UK, Italy, Spain and Scandinavia.

The market shift towards digital travel is likely to continue into 2016 and beyond, mimicking trends in similar industries. As of 2014, supplier web channels controlled 60% of the total online market. Online travel agencies on the other hand are pulling business away from traditional offline channels at a faster rate compared to supplier websites and apps.

Phocuswright’s research director Luke Bujarski, explained:

“How Europe's leisure and business travellers choose to shop and book their travel will continue to evolve toward digital channels, despite the nagging political and economic turmoil impacting the region,”

Online bookings expanded by 8% in 2013, while growth in the overall travel market slowed.

“There is still ample opportunity to shift market share between Europe's many travel intermediaries and suppliers.”

Concluded Bujarski.

Leave a comment

Talk to a specialist


Call 020 7644 1770 to speak with our award-winning travel consultants.

Opening hours 09:00 - 20:00 GMT

Popular Holidays Browse all

Best Value

From £329 per person
porto azzurro hotel

Porto Azzurro Hotel

Located by the picturesque St. Paul's Bay, Porto Azzurro Hotel is only 10 minutes away from Malta's main sandy beaches...

From £369 per person
hivernage hotel and spa

Hivernage Hotel and Spa

Perfectly positioned right at the heart of Marrakesh's chic and trendy Hivernage district, a modern neighbourhood in...

From £399 per person
yas island rotana

Yas Island Rotana

Offering superb accommodation with a wide range of facilities, Yas Island Rotana is conveniently located on the...

From £409 per person
hilton garden inn dubai al mina

Hilton Garden Inn Dubai Al Mina

Situated right at the heart of the Port Rashid district, the Hilton Garden Inn Dubai Al Mina sits ideally between the...