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The Holiday Place teams up with Jordan Tourist Board

After the success of Jordan as an increasingly popular among holiday destination among UK holidaymakers, and particularly among The Holiday Place clients, the London-based online tour operator recently met up with representatives from Jordan's Tourism Board to strengthen ties, discuss areas of potential growth and plan future strategies for the further promotion of this destination.

The Holiday Place teams up with Jordan Tourist Board

Marketing and Product representatives from The Holiday Place recently met up with Dana Kharoufeh, Marketing Co-ordinator for Jordan's Tourist Board and Stephen Hurp, Head of Marketing and Representation for the Brighter Group, to discuss the future of the UK holiday market in relation to Jordan's appeal as a growing tourist destination.

With passenger arrivals to Jordan growing year on year since 2006 (although figures are expected to stabilise during 2014 due to the wake of recent events) the two parties where eager to further liaise and strengthen ties to further boos the popularity of Jordan holidays.

Topics discussed during the meeting included airline routes, with British Airways and Royal Jordanian both offering regular scheduled flights to the destination, and while Royal Jordanian has a better fleet with larger planes like those used on long-haul routes, BA has a better reputation as a more trusted brand in the UK market.

For the ongoing development of the destination, The Holiday Place explored the potential of multi-centre holiday packages combining Jordan with Dubai, Egypt and other destinations in the surrounding area. In the near future such packages could be added to the company's website to extend and diversify their Jordan portfolio.

Overall, the meeting was greatly beneficial to both parties as it reinforced The Holiday Place's strong ties with the Jordan Tourist Board, which Product Manager, Parul Jadav, has cultivated over time and which has allowed The Holiday Place's Jordan portfolio to grow stronger and attract more travellers.

The Holiday Place's Marketing Manager, Asa Sargeant, added that the company has already partnered up with National Geographic Traveller magazine for further coverage and promotion of the Jordan portfolio while efforts will also be made to engage National Geographic Traveller readers and Sunday Times audiences in order to further build association with this emerging destination. On top of this the plan is also to partner up with Jordan's Tourist Board to collaborate on future NGT editions as well as work on newsletters insertions and other promotional outlets.

To sum up the recent meeting between The Holiday Place and Jordan representatives, Mr Sargeant concluded:

"The Holiday Place is celebrating 1 year of providing experiential tour holidays to Jordan, and we are very happy to have the full support of the Jordan Tourist Board in our ongoing efforts to promote this wonderful destination."

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