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Grenada records increase in holidaymakers in first half of 2014

The number of tourists visiting the Caribbean island of Grenada in the first half of 2014 has increased by 16 per cent, year on year. According to new preliminary figures released by the Grenada Tourism Authority (GTA), 214,403 holidaymakers visited the island between January and July this year and cruise arrivals have increased by 12 per cent.

Grenada records increase in holidaymakers in first half of 2014

The island of Grenada in the Caribbean has recorded an increase in visitors during the first half of this year.

In preliminary figures released by the Grenada Tourism Authority (GTA), the number of tourist has risen by 16 per cent, year on year and between January and July this year, 214,403 holidaymakers visited the Caribbean island.

Between January and June 2014, 12,477 UK tourists visited Grenada, compared to 10,758 in 2013, and the UK makes up 23 per cent of all Grenada tourism arrivals. There are four flights to the island from the UK every week through British Airways and Virgin Atlantic.

Sharon Bernstein, the General Manager of the Grenada Tourism Authority for UK and Ireland, commented:

"These figures are very encouraging and come within months of the launch of our new brand, Pure Grenada, Spice of the Caribbean. The UK has always been one of the most important overseas markets for Grenada, Carriacou and Petite Martinique, and we're confident that, with our new, more targeted approach to promoting the island with Pure Romance, Pure Diving and Pure Adventure, in addition to new accommodation and new attractions in the pipeline, we'll continue to secure tourism growth."

The number of cruise arrivals has also increased by 12 percent to 149,073, with visitors spending one day on the island.

Pure Grenada, Spice of the Caribbean was launched in February this year by the Minister for Tourism and Civil Aviation, Hon. Alexandra Otway-Noel, and it promotes the authentic experience that tourists can enjoy in Grenada with a focus on sustainability and geo-tourism.

Grenada is known as the "Island of Spice", due to its position as a leading producer of spices including Cinnamon, cloves, ginger, mace, orange/citrus peels, wild coffee, nutmeg and organic cocoa.

The island boasts breathtaking natural attractions such as the famous Grand Anse Beach; the island's highest peak, Mount St. Catherine; Grand Etang Nature Reserve that features a stunning crater lake; Seven Sister Waterfalls; the tropical Bay Gardens; and the stunning Underwater Sculpture Park which is a hotspot for scuba divers and snorkelers.

Holidaymakers can learn about the history and culture of the country by visiting the Grenada National Museum, Fort George and Fort Frederick; River Antoine Rum Distillery, the oldest rum distillery in the western hemisphere; the Dougladston Estate, the oldest spice plantation in Grenada; and Belmont Estate, a former 17th century plantation and base for the renowned Grenada Chocolate Company products.

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