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St. Lucia records growth in visitors in 2013 with increase in American arrivals

The Caribbean island of St Lucia received 315,000 stay over holidaymakers during 2013, beating its figures in 2012. The Tourism Minister Lorne Theophilus said that the largest growth was seen from the United States with an increase of 11 per cent compared to 2012, which is thought to be helped by increased air access and hotel promotions.

St. Lucia records growth in visitors in 2013 with increase in American arrivals

The island of St Lucia recorded 315,000 stay over tourists in 2013, beating its previous year's figures of 306,000. Contributing factors to the rise in tourists visiting St Lucia in 2013 include increased air access and multiple hotel promotions and marketing campaigns.

The Tourism Minister of St Lucia, Lorne Theophilus, said that the Caribbean island is hoping to exceed those numbers in 2014.

Mr Theophilus commented:

"The largest growth was seen from the U.S., a leading source market for the island, with an 11% increase over the previous year."

In July last year, United Airlines launched a new service between New York and St Lucia which is said to have helped contribute towards the increase of American visitors and Europeans doing twin-centre holidays combining the Caribbean island with New York in 2013.

Throughout 2014 and 2015, more than $230 million will be spent on upgrading numerous St Lucia hotels and resorts.

"The St. Lucia Tourist Board will continue to promote several island-wide initiatives this year, such as the rebranded St. Lucia Jazz and Arts Festival, the St. Lucia Health and Wellness Retreat, Chocolate Heritage Month and the second-annual 'Love Elevated' Wedding Symposium, which will cover the island's romantic hotspots and top wedding locations."

Added Minister Theophilus.

St Lucia is one of the most popular destinations in the Caribbean and the 238-square-mile island is home to spectacular natural delights such as the majestic emerald-sloped Pitons, one of the world's only drive-thru volcanoes, and several sugar white sandy beaches that are fringed with swaying palm trees.

In St Lucia, visitors can discover an array of attractions and sites including the beautiful cascading Diamond Falls and the famous Anse Chastanet beach. Tourists can explore the harbour town and island capital, Castries; hike through Pigeon Island National Park, which boasts the old British military base, Fort Rodney; or sample delicious cuisine in the south-western town of Soufriere.

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