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Kenya named leading destination for African Safaris

Kenya has further cemented its position as the leading holiday destination for those adventure seekers keen on an authentic African Safari experience. For the second consecutive year, the East Africa nation took home the top prize for the World's Leading Safari Destination at the grand finale of the prestigious World Travel Awards.

Kenya named leading destination for African Safaris

Kenya has further solidified its position as the leading holiday destination for those travellers interested in African safaris. The East African nation has nabbed the award for the World's Leading Safari Destination at the 20th annual World Travel Awards (WTA) grand finale held in Doha, Qatar on 30th November 2013.

This is the second year in which Kenya has ousted the competition to take home the top prize in this category.

Officials at the Kenyan Tourism Board (KTB) have been basking in the glory of its latest achievement, which also comes on the heels of the KTB being voted as the "Leading Tourism Board in Africa" this October.

The KTB's Managing Director Muriithi Ndegwa underscored the fact that his organization is not willing to rest on laurels stating the following of the recent achievement at the World Travel Awards and explained:

"While we have been in contention for this and other awards, this is by far the greatest achievement we have received. We are alive to the fact that we must sustain our lead, through additional investments in the sector to ensure that the Kenyan experience for tourists remains unmatched".

Mr Ndegwa's sentiments were echoed by Kenya's Tourism Principal Secretary Ibrahim Mohammed who stated:

"This is an affirmation and endorsement of magical Kenya and the quality of our destination".

Kenya is best known for its Safari products, which provide travellers with the unique opportunity to see the 'Big Five'. Officials are however keen to promote its other offerings as well and have expressed the desire to "aggressively market" other tourism products in an effort to achieve its goal of attracting 3 million visitors to Kenya by 2015, a substantial increase from the current average of approximately 1 million holidaymakers.

Tourism Cabinet Secretary Phyllis Kandie explained:

"Our success in Doha follows our startling performance at the World Travel Awards Africa chapter held in Kenya last month where we scooped numerous awards. We now intend to aggressively market other products like conference tourism, sports and cultural tourism to complement our traditional beaches and Safari products".

The World Travel Awards, often referred to as the Oscars of tourism, is widely considered as the most prestigious and comprehensive in the industry with votes casted by travel and tourism professionals as well as the consumers.

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