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Sandals reveals new room category names for its hotels and resorts

Sandals Resorts International has revealed the new room category names for its Sandals and Beaches-branded hotels and resorts throughout the Caribbean. The hotel group operates an array of all inclusive properties for Caribbean holidays in destinations including Jamaica, St Lucia, Antigua, the Bahamas, and Turks and Caicos.

Sandals reveals new room category names for its hotels and resorts

Sandals Resorts International has renamed the room categories for all of its accommodation at its Sandals and Beaches hotels and resorts.

The hotel group is simplifying the titles of guest rooms and suites to make it easier for travel agents and tourists booking Caribbean holidays so they can easily identify the value and amenities of each room type.

"After listening to feedback from travel agents, we realised that creating simplified and intuitive category names helps eliminate confusion in the booking process," explained Gordon ‘Butch' Stewart, the Chairman of Sandals Resorts International.

"We hope the new system helps agents and their clients better understand our options, and provide them with a discernible difference when choosing the best room category based on preferences and expectations."

The new names will apply to each of the Luxury Included® Caribbean hotels and resort under the Sandals and Beaches brand and will be categorised by the room location, any distinguishing features such as Honeymoon or regular, room view, and room size and type.

Sandals Resorts launched its first Caribbean hotel in Montego Bay on the island of Jamaica in November 1981, and since then it has grown into one of the leading hotels groups for luxury holidays to the Caribbean. Over the decades, the group has launched a number of "firsts" in the tourism and hospitality sector such as being the first hotel chain to offer swim-up pool bars, the first to offer satellite TV, and the first to offer personal butlers for guests.

The hotel group operates all inclusive hotels in the Caribbean under three brands: Sandals, Beaches and Grand Pineapple Beach Resorts. Holidaymakers can choose from holidays to the Caribbean in destinations such as Jamaica, St Lucia, Antigua, the Bahamas, and Turks and Caicos.

As well as providing luxury accommodation and facilities for tropical escapes, the hotel group's properties are a favourite for couples planning romantic weddings and honeymoons abroad.

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