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Vietnam's coffee capital emerge as a leading holiday destination in Southeast Asia

A more modest marketing strategy and budget has placed Vietnam behind some of its Southeast Asian peers like Thailand and even Cambodia however, Vietnam potential as a top holiday destination in Southeast Asia should not be underestimated. With an undoubtedly rich cultural history and some of the world's most captivating sights like the Dray Nur Waterfalls, Vietnam has just as much if not more to offer holidaymakers especially those looking for something off the beaten path.

Vietnam's coffee capital emerge as a leading holiday destination in Southeast Asia

Although not as popular a holiday destination as some of its more successful regional counterparts like Thailand and even Cambodia, Vietnam has a lot to offer travellers.

The captivating Ho Chi Minh City formerly know as Saigon, the breathtaking mountain scenery at attraction like the Dray Nur Waterfall combined with Vietnam's rich cultural history make this the ideal place for those holidaymakers longing to experience an authentic Southeast Asian vibe.

A recent article in Thanh Nien News online highlighted one traveller's experiences while on a once in a lifetime tour of Vietnam in the Dak Lak Province in the Central Highlands of Vietnam. The capital of the Dal Lak province, Buon Ma Thuot is most famous for its production of some of Vietnam's best coffee.

Some of the attractions the writer noted included visits to the Dak Lak Museum home to some 1000 relics and the Trung Nguyen Coffee Village were additional. However, the clear highlight of the tour was clearly the visit to the Dray Nur Waterfall, the writer clearly taken aback by the immense beauty of the waterfall, stated, "With a height of over 30 meters and a width of 150 meters, Dray Nur looked like a giant white wall...if one were to focus on its beauty and the marvel it really is, it would brush our ordinary worries aside with an exhilarating feeling that we can only hope stays with us for a long time."

While reviews like the one in Thanh Nien News highlight the fact that the country's tourism potential is unlimited, Vietnam's tourism industry faces some very real challenges one of which is a lack of funding for marketing. While its regional peers including Thailand and Malaysia each have budgets in excess of $100 million for their various promotional campaigns, a recent report by the Vietnam National Administration of Tourism VNAT indicates a modest budget of just $1.5 million every year.

Despite its modest budget tourism officials recently announced that they hoped to have more than 7.2 million foreigners book Vietnam holidays in 2013 with the "Vietnam-Endless Beauty" marketing campaign to be launched in key source markets including a number of European countries, the US, Australia and New Zealand. Only time will tell if Vietnam's tourism officials will be able to achieve their goals but with spectacular sights like the Dray Nur Waterfall and Ho Chi Minh City there is no reason why they can't.

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