Jebel Ali goes through rebranding process and announces new hotels in Dubai and the Seychelles
Jebel Ali International Hotels has announced that they will be rebranding the hospitality group and changing the name to JA Resorts & Hotels. The hotel group specialises in providing luxury hotels for Dubai holidays and as well as rebranding, the company will be adding new properties to its portfolio.
The Dubai-based hospitality group Jebel Ali International Hotels has announced that it will be rebranding the company and changing its name to JA Resorts and Hotels.
The hotel group already operates many successful luxury hotels for discerning tourists taking Dubai holidays and the company hopes that the new rebranding process, assisted by the branding agency Interbrand, will enhance its presence overseas.
“At JA Resorts & Hotels we employ over 1500 people and it was therefore essential to dedicate time to launching the brand internally before we revealed it to our guests and partners,” explained David Thomson, the Chief Operating Officer of JA Resorts & Hotels. “I was completely overwhelmed at the positive reaction from our associates and although Interbrand gave us the building blocks, it was our team internally who put them together”.
JA Resorts & Hotels will be opening two new properties in 2013, one aimed at tourists after beach holidays in Dubai, and the other located on an island in the Seychelles.
The brand new Ocean View Hotel will be located in the Dubai Marina and will be the only four-star Dubai hotel to be built right on the beach. The property will have 342 guest rooms with ocean views and upscale facilities including six gourmet restaurants and bars, a modern fitness centre, a spa, Jacuzzi, steam room, and an infinity pool.
During holidays to Dubai at the new property, families will be able to unwind and relax on the public beach or they can take a complimentary shuttle bus to the nearby Jebel Ali Golf Resort where they can enjoy access to a pristine private beach.
As well as operating luxury Dubai hotels, JA Resorts & Hotels will be making their debut in the Seychelles and the rest of the world with the opening of the Enchanted Island Resort next year. The resort boasts ten spacious villas that encircle the five-acre island and the property is scheduled to open in February 2013.
Kevin Wallace, the president and CEO of JA Resorts & Hotels said that the group had also signed contracts for hotels in Goa, Thailand and Sri Lanka, and they have plans for future properties in the Indian Ocean.
Plans are underway to rebrand the existing hotels in the United Arab Emirates and Mr Wallace added: “Essentially, we’re reinforcing what we already do well, which is ‘heartfelt hospitality’ at all of our properties, whether big or small, central or remote.
“JA Resorts & Hotels, as an experience is all about casual luxury and heartfelt hospitality, an assurance that we guarantee at any one of our resorts or hotels.”
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