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Kempinski hotels set to take advantage of the growing popularity of Africa holidays

Kempinski hotels have recently announced that they will be expanding their operations in Africa as the hotel firm seeks to become the leading hotel for travellers planning their adventurous Africa holidays. The announcement was made during the recently held Africa Hotel Investment Forum with key Kempinski officials in attendance including chief operating officer Duncan O'Rourke and he regional president of Middle Eat and Africa Ulrich Eckhardt.

Kempinski hotels set to take advantage of the growing popularity of Africa holidays

During the recent Africa Hotel Investment Forum held in Nairobi, Kempinski Hotels took the opportunity to announce the decision to expand its operations in Africa. The move will be seen by many as a natural next step for the hotel firm given the undeniable appeal of Africa holidays. Travellers interested in the region as a holiday destination have a variety of holiday packages to chose from including adventurous safari holiday in Kenya or Tanzania to a relaxing luxury sun sea and sand holiday in the Seychelles, Africa has something for every taste.

As part of its expansion plans, the hotel firm reportedly has five hotels already under development in the region and officials have undertaken a review of new management agreement in over a dozen countries. High profile representatives of Kempinski hotels including chief operating officer, Duncan O'Rourke and the regional president of Middle East and Africa Ulrich Eckhardt were said to have arrived early to Nairobi in order to attend the forum.

Of his firm's new growth strategy in Africa Mr Eckhardt noted that Africa is the ideal market for a hotel firm like Kempinski in light of the increasing number of travellers booking their thrilling Africa holidays each year, "It's no longer a secret that Africa is going to be the next big growth story in the world, which is why we are already operating hotels on the continent in places like Djibouti, Tchad, Namibia, and the Seychelles; as well as looking for more opportunities to expand our portfolio in this region"

Kempinski have also made it no secret that it hopes to become the leading luxury Africa hotel and has set itself a five year timeframe to meet its goal. However, the hotel firm has also highlighted the ways in which its expansion will also help the local communities. Estimates suggest that Kempinski's expansion strategy would create in excess of 5000 jobs in Africa. With the hospitality industry said to be one of the world's fastest growing industries, Africa's young population will certainly be a vital part of Kempinski's road to success in the region.

Eckhardt stated, "Africa is poised for impressive growth and it's not only rich in natural resources, more importantly it's rich in people. Africa has a growing population of creative and driven young people, who are seeking opportunities for long-term careers...Kempinski prioritizes talent development and provides ongoing opportunities for our staff to learn and to grow...We are committed to building sustainable business in Africa and the key to our success so far has been to build on the strength of local talent and African traditions of hospitality"

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